August 28, 2018
PF0 ‘Pure Design’ Philosophy Judged a Success in Pebble Beach
  • Automobili Pininfarina releases PF0 concept photograph following positive feedback relating to design purity and performance aerodynamics
  • Four days of Pebble Beach private viewings produce strong demand for limited PF0 allocation and significant interest from leading US luxury car retailers
  • Automobili Pininfarina’s luxury electric production hypercar to return to Monterey Car Week in 2019 after successful six weeks of US launch activity
  • Emotive short films released during Monterey Car Week shed light on past inspirations and future design aspirations for the new car brand


Automobili Pininfarina has released the first official image of the PF0 electric hypercar concept model following a positive programme of private viewings in Pebble Beach during the Monterey Car Week in California, August 23rd to 26th. The management team at Automobili Pininfarina now returns to their German and Italian headquarters to plan the PF0 concept model’s European and Middle East private preview events.

Automobili Pininfarina CEO, Michael Perschke and Design Director, Luca Borgogno arrived in New York in mid-July to begin a six-week US launch programme to present the PF0 and Automobili Pininfarina’s long-term business plans to luxury car retailers and first customers. The US launch activity culminated last weekend in a successful introduction of the PF0 concept model to invited guests in Pebble Beach – vital for the new car brand as the US will be its strongest market given the demand for electric cars, performance cars and, historically, Pininfarina-styled cars.

Prospective clients of the limited-run hypercar will be the ultimate judges of the PF0 design, and four days of private viewings hosted by Perschke and Borgogno have left the new team encouraged and excited by initial feedback. The overwhelming response highlighted how successfully the PF0 balances overall design purity and elegance with innovative functional treatment of aerodynamic surfaces and structures.

Michael Perschke, Automobili Pininfarina CEO, said: “For a new car company, this US launch programme was hugely challenging, exciting and ultimately rewarding. Our guests in Pebble Beach were classic and performance car aficionados and judged that the PF0 design delivered the right balance of beauty and functional performance visuals. They came to see classic Pininfarina and weren’t disappointed."

“Most importantly, we have some great feedback from clients who have owned numerous Pininfarina-styled supercars. We know we are on the right track and we will now return to Europe to deliver on our aim of producing the world’s most beautiful, innovative and rare hypercar.”

Six months before the final PF0 design and name are revealed at the Geneva Auto Show in March 2019, the Pebble Beach feedback also indicates that demand will outstrip supply for what will be the first production road car designed, produced and branded Pininfarina – a long-held family dream of founder, Battista ‘Pinin’ Farina.

Luca Borgogno, Automobili Pininfarina Design Director, said: “Our ambition for PF0 is based on classic Pininfarina principles – to combine elegance and beauty with functional design that defines a new product vision. From 2020, the world will see the emergence of luxury electric hypercars that set new standards for performance and visual drama. Cars dreamt about, but not yet seen on the road.

“As with Pininfarina cars of the past, PF0 has to stand-out in an emerging sector – beauty and performance to make your heart skip a beat. You can see that impact in the PF0 rear view treatment where the car’s performance potential is functionally defined by dramatic wings, and its beauty highlighted by the overall form – purity and elegance of design has not been lost to the battle for downforce or cooling.”

Two emotive short films produced by Automobili Pininfarina during Monterey Car Week shed light on the inspiration and motivation behind the company’s plans for a range of beautiful, luxurious and exclusive Pininfarina-branded electric cars:

1947 Pininfarina Cisitalia - Heritage Shapes the Future Realizing Battista Pininfarina's Dream

Automobili Pininfarina and the PF0

Automobili Pininfarina was announced in Rome in April 2018 as the world’s newest car brand with an ambition to sustainably develop and produce fully-electric, ultra-luxury cars at the pinnacle of design and desirability in their respective segments.

The Munich-based company will offer a range of cars designed and hand-crafted by legendary Italian automotive styling house Pininfarina SpA. Fundamental to PF0, as with all Pininfarina-designed cars, is an absolute desire to deliver innovation in engineering, technology and performance wrapped in a beautiful skin. As a result, extreme levels of technology and functional design lie beneath the PF0 concept model’s carbon-fibre exterior, supporting the delivery of staggering performance for a road car, accelerating to 62 mph in less than two seconds, breaking the 250 mph top speed barrier, and providing a potential zero emissions range of over 300 miles.

Previously released sketch images of the PF0 have presented a full carbon body that is curvaceous and sculptural, encased in sweeping glass. A single dynamic strip of light cascades from the front of the car and takes the place of traditional headlights. Inside the car, the cockpit is focused around a ‘vanishing point’ concept for the main dashboard display that will look unique and exciting, focusing the driver’s attention on the job in hand – a new definition of a driver-centric layout.



The Battista will be the most powerful car ever designed and built in Italy and it will deliver a level of performance that is unachievable today in any road-legal sports car featuring internal combustion engine technology. Faster than a current Formula 1 race car in its 0 -100 km/h sub-two second sprint, and with 1,900 hp and 2,340 Nm torque on tap, the Battista will combine extreme engineering and technology in a zero emissions package. The Battista’s 120 kWh battery provides power to four electric motors – one at each wheel – with a combined WLTP range of up to 476 km (296 miles), US EPA combined: 300 miles on a single charge. No more than 150 examples of Battista will be individually hand-crafted at the Battista Atelier in Cambiano, Italy.

Automobili Pininfarina is based in operational headquarters in Munich, Germany, with a team of experienced automotive executives from luxury and premium car brands. Designed, engineered, and produced by hand in Italy, the Battista hyper GT and all future models will be sold in all major global markets under the brand name Pininfarina. The new company aims to be the most desired, sustainable luxury car brand in the world.

The company is a 100 per cent Mahindra & Mahindra Ltd investment.

Related assets

This teaser image of the PF0 interior was released when the PF0 was presented exclusively to prospective clients in advance of Pebble Beach Concours d’Elegance.

Media contacts

Franziska Queling

Global Head of PR

+49 (0) 171 265 4094

Dan Connell

Chief Brand Officer

+49 (0) 160 553 0318

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