The Birth of A Beautiful Dream
Battista ‘Pinin’ Farina. The Picasso of the automobile world. Having designed some of the world’s finest automobiles, he had always dreamt of creating a car exquisite enough to bear his name. And on March 4th, as Automobili Pininfarina unveils Battista, the world will witness the future of the automobile. And the birth of a beautiful dream.
Masters at Work
With Battista, we want to give our customers an experience that’s unlike anything they have ever known. Which is why we have assembled a truly global team of the most illustrious business, technical and design innovators spanning across 13 countries.
“We have developed a sophisticated brief to deliver a ground-breaking all-electric hyper GT car to clients from 2020, and now we are curating the network partners to deliver this dream. The results will be electrifying for owners of Automobili Pininfarina cars in the future! For Automobili Pininfarina, it will form the cornerstone of our ambition to become the world’s most admired luxury electric vehicle company.”
Michael Perschke
Chief Executive Officer
Automobili Pininfarina
“We want the future owners of Battista to develop a relationship with this car and be proud of its provenance and what it says about them. So the design execution will deliver both a reassuringly luxurious, comfortable and entertaining interior, and a traditional ‘Pininfarina’ experience as a whole. Pininfarina SpA’s historic values of elegance and simplicity provide us with a great opportunity to stand out from the design of most current supercars and hypercars.”
Luca Borgogno
Chief Design Officer
Automobili Pininfarina
“The opportunity to join the Automobili Pininfarina family and develop cars that will deliver performance unlike anything before them is fantastic. I will continue to race next year and I am looking forward to sharing my motorsport knowledge with the new engineering and design team at Automobili Pininfarina, which will support their ambition to create beautiful sports and luxury cars offering electrifying performance on road and circuit.”
Nick Heidfeld
Development Driver
Automobili Pininfarina
“At Automobili Pininfarina, we want to provide our clients a lot of excitement, a unique driving experience. For that, cars will have to change. From the older internal combustion engines, we want to move to a new generation of all-electric powertrains. That, we believe, is the future of the hypercar.”
Dr. Peter Tutzer
Technical Advisor
Automobili Pininfarina
“Now is the perfect time to transform the industry and I want to contribute a little to the bigger picture, and push something in the right direction. With Battista, we are sustainably creating a more powerful hypercar than any before it, with absolutely zero emissions from its innovative all-electric powertrain.”
Dr. Christian Jung
Chief Technical Officer
Automobili Pininfarina
PURA: Design DNA
We believe that the purest creations are those where the design, the driving experience, the passenger experience and engineering, all play an equal role. This design purity where form and function are inseparable, defines Automobili Pininfarina’s design.
Timeless Design
This car perfectly epitomizes Pininfarina’s pre-war period aesthetic: restrained elegance with simple but precise details.
Innovation in Aesthetics
Unveiled in 1947, this was the first car to be part of the permanent display at the Museum of Modern Art (MoMA).
Purity. Beauty. Rarity.
Perhaps the most extraordinarily pretty car on the planet, it spawned a number of best-loved models from Ferrari’s illustrious catalogue.
Aesthetics and Functionality
A futuristic car that broke the fetters of the traditional style language; quite representative of the mood of the early seventies.
Luca Borgogno
“There is a purity in our ambition, the styling of our cars and our engineering focus on emissions-free sustainable performance. We have termed this ‘PURA’, and it will define everything we do in the coming years.”
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Join us. We will make history.