Chief Communications Officer
+49 (0) 160 553 0318
Munich/New York, 17 April 2019
Automobili Pininfarina launched its stunning pure-electric 1,900 hp Battista hypercar in North America on 16th April – just one year after the company was introduced at the 2018 Rome Formula E race. Shown in the days leading up to the New York Auto Show, the production-ready model was debuted during an exclusive, invitation-only event at Studio 525 in Chelsea by Michael Perschke, CEO, and Luca Borgogno, Design Director.
During the event, one of only 150 Battistas, painted in a stunning colourway of Grigio Luserna satin-grey carbon with Blu Iconica design accents, was on display. The world-first car was revealed to an excited audience of car collectors, supercar owners, business leaders, automotive influencers and members of the media.
To celebrate its arrival in the world’s biggest market for both supercars and electric cars, a new film of the Battista in action driving through the streets of New York has been released.
Michael Perschke, CEO, Automobili Pininfarina, said: “The Battista’s arrival in New York is a proud moment for the entire Automobili Pininfarina team, as we can finally begin to bring the next generation of hypercars to discerning customers throughout North America. We’re quite confident that this is the car that makes the United States fall in love with ultra-high-performance electric vehicles.”
Pulling from traditions of Italian design and European engineering, alongside the latest in cutting-edge technology, the company is entering a previously unoccupied market segment with great potential. The new demand for high-performance zero-emission vehicles, driven by the increasing emissions regulations in the urban centres of major global cities, puts the Pininfarina Battista at the forefront of a growing trend in the ultra-luxury automobile market.
The Battista’s showing in New York coincides with the beginning of Automobili Pininfarina’s search for strategic partners to execute the next phase of its development plans. Following the enthusiastic reception of the Battista, Automobili Pininfarina plans to launch a full range of high-end, zero‑emissions SUVs, broadening its consumer reach in the luxury electric vehicle market.
Deliveries of the Battista to North American clients begin in late 2020, and over half the allocation has already been reserved through Automobili Pininfarina’s network of six specialist luxury car retailers in Los Angeles (O’Gara Coach Co. LLC), Miami (The Collection LLC), New York (Miller Motorcars), San Francisco (Price Simms Auto Group), Toronto (Pfaff Automotive Partners) and Vancouver (Weissach).
Following a series of private briefings this week, the Battista heads west for further appointments in the USA. Potential customers are invited to apply to own a Battista now using an online service within the company’s website here
Automobili Pininfarina was announced in April 2018 at the Rome Formula E race as the world’s newest car brand, and the only car brand solely focused on producing a full range of luxury electric cars. As a pure-electric car brand focused on the luxury and premium automotive sector, the new company claims to be the most sustainable luxury car brand in the world. Automobili Pininfarina’s vision is to combine sustainability and luxury and make the brand a pioneer for sustainable mobility.
Within 12 months, the company, based in Germany, has recruited an enviable list of design and engineering experts, presented three production-ready design models of its first car at the 2019 Geneva International Motor Show, secured a global network of specialist luxury car retail partners, celebrated its first birthday in New York and Rome, and confirmed that its second model, codenamed PF1, will be presented at the 2019 Monterey Car Week.
The Pininfarina Battista
The Battista will be Automobili Pininfarina’s first pure-electric luxury car when it arrives next year. Electric power facilitates its development as the most powerful car to be designed and built in Italy when it goes into production. The Battista’s 120 kWh battery provides power to four electric motors – one at each wheel – that combine to produce a targeted 1,900 hp and 1,696 lb/ft torque.
With its beautifully elegant design by the world-famous Pininfarina S.p.A. styling studios in Italy – the name behind the styling of over 60 Ferraris – a single-charge range targeting 300 miles or a non-stop drive from New York to New Hampshire, and a sprint to 60 mph in less than two seconds – faster than a Formula 1 car – the Battista represents a new reality for electric car desirability and a new poster car for the EV generation.
AUTOMOBILI PININFARINA AND THE BATTISTA
Automobili Pininfarina is based inoperational headquarters in Munich, Germany, with a team of experiencedautomotive executives from luxury and premium car brands. Designed, developed and produced in Germany and Italy, all models will be sold and serviced in all major global markets under the brand name Pininfarina. The new company aims to be the most sustainable luxury car brand in the world
The company is a 100 per cent Mahindra & Mahindra Ltd investment and has been named AutomobiliPininfarina following the signing of a trademark licence agreement between PininfarinaSpA and Mahindra & Mahindra Ltd. PininfarinaSpA will take an influential role in supporting design and production capacities based on their unique almost 90-year experience of producing many of the world’s most iconic cars.
Anand Mahindra, Chairman, Mahindra & Mahindra, Paolo Pininfarina, Chairman of PininfarinaSpA, and Dr. Pawan Goenka, Chairman, Mahindra Racing, launched the new car brand with Michael Perschke, CEO AutomobiliPininfarina at the Rome Formula E race on April 13th, 2018. Mahindra has quickly built up experience of cutting-edge ‘race-to-road’ sustainable high-performance technological innovation having competed in every Formula E race since the world’s most innovative motorracing series began in 2013.
AutomobiliPininfarinawill combine this ‘in-house’ expertise in partnership with some of the world’s leading automotive design and engineering suppliers to support its aggressive targets for performance and market launch in late 2020.
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