A journey towards
circular luxury.

Battista “Pinin” Farina.
The Picasso of the automobile world.

Having designed some of the world’s finest automobiles, he had always dreamt of creating a car exquisite enough to bear his name.

years of legacy

Innovation & Design

On May 22 1930 “Società Anonima Carrozzeria Pinin Farina” was founded by Battista Farina, also known as “Pinin”, and his brother Giovanni. At that time, the business is a small coach-builder workshop, building bespoke coaches for wealthy car owners.

Few years later, the company has become a trend setting reality, able to deliver whole-car projects, with standard-redefining engineering quality. Pininfarina is the first company within the automotive sector to implement a scientific approach to aerodynamics.

After WWII, Pininfarina produces the first world-famous car of its story: the Cisitalia 202. It is the first car to ever enter a museum collection, at the New York MoMa. From that moment on Pininfarina name will resonate all around the globe.

From 1960 to 1970 many of the most iconic Pininfarina models are born: Alfa Romeo Spider “Duetto”, Lancia Flaminia, Fiat “124 Sport Spider” and “Dino Spider”.

Further on, always under the guidance of a Pininfarina family member, the company has designed hundreds of astonishing cars. Among those there are 65 Ferraris . But the original dream of Battista, to have a 100% Pininfarina car, remained unrealised until 2018.


Pininfarina is born

Automobili Pininfarina was established by Mahindra & Mahindra Ltd. in coherence with their EV and sustainability strategy.


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