We are guardians of the lessons of a one-of-a-kind man, a visionary creator, a true innovator. A dreamer. Today Battista “Pinin” Farina's ultimate dream comes to life with the launch of a pure-electric hypercar named in his honour and conceived by the Automobili Pininfarina design and engineering team. In Battista, our team has presented a captivating vision of legendary design principles, which we call PURA.
Tradition of the new.
To follow is simply not an option. When starting a design process, we like our playbook empty: experience is our strength, the force that allows us to take the risk of being innovative. Every time. At every step of the way. Someone must write history: we’ve always had the guts to say it’s us.
The quest for purity.
It's a bond between essence and form.
One must reflect the other, in the most clear and exquisite way.
Over-complications are not allowed. Pure lines, pure materials, pure performance.
Purity or nothing.