Corporate Profile

Automobili Pininfarina is headquartered in Munich, Germany, has a design facility and office locations in Turin, Italy, and comprises of a team of experienced automotive executives from luxury and premium car brands.

The company is a 100% Mahindra & Mahindra Ltd investment and has been named Automobili Pininfarina—following the signing of a trademark licence agreement between Pininfarina SpA and Mahindra & Mahindra Ltd. Pininfarina SpA will take on a significant role in supporting design and production capacities based on their almost 90-year experience of producing many of the world’s most iconic cars.

Automobili Pininfarina will combine its in-house expertise with some of the world’s leading automotive design and engineering suppliers to support its aggressive performance targets and market launch in late 2020. Designed, developed and produced in Germany and Italy, all models will be sold and serviced in all major global markets under the brand name Pininfarina. The new company aims to be the most sustainable luxury car brand in the world.

Anand Mahindra, Chairman of Mahindra & Mahindra, Paolo Pininfarina, Chairman of Pininfarina SpA, and Dr. Pawan Goenka, Chairman of Mahindra Racing, launched the new car brand with Michael Perschke, CEO of Automobili Pininfarina at the Rome Formula E race on April 13th, 2018. Having competed in every Formula E race since the world’s most innovative motor racing series began in 2013, Mahindra has quickly built up experience in innovating cutting-edge ‘race-to-road’ programs and sustainable high-performance technology.

Quick facts

Founded in May 2018

Automobili Pininfarina was established by Mahindra & Mahindra Ltd. in coherence with their EV and sustainability strategy.

Wholly owned subsidiary of Mahindra & Mahindra

Solid financial base from a AAA-rated company.

Delivery of first car in Q4 2020

Following the successful launch of our first product the Battista hypercar in March 2019 at the Geneva International Motor Show, first deliveries start from Q4 2020.

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Offices in Munich and Turin

North of the alps, our headquarters is located in the city of Munich. To the south, our Italian office is located in Turin.

89 years of automotive tradition & heritage

From the legendary 1947 Cisitalia to some of the most iconic Ferraris ever created, Pininfarina has a long tradition creating beautiful and timeless designs.

Over 18 nationalities

Our Munich and Turin offices consist of over 18 nationalities.

Masters at work

World-class business, technical and design innovators are the backbone of Automobili Pininfarina. With experience at the pinnacle of luxury and performance car creation, 13 nationalities come together to deliver Battista to its future owners.
CHIEF EXECUTIVE OFFICER

Michael Perschke

  • Made Audi the No.1 luxury car brand in India (only market in Asia)
  • Global implementation of Audi Sport brand
  • 360° implementation of Salesforce
  • Acquisition of various companies like Volkswagen Ireland, Mitsubishi Swiss and Mitsubishi Belgium
  • Successful startup of Forit and trade sell to Forrester
CHIEF OPERATING OFFICER

Per Svantesson

  • Spearheaded the major turn-around of Volvo Bus by opening 19 factories in 16 countries and launching an all new product range on a totally new platform at Volvo
  • Turn-around of a loss making acquisition at Valeo into a record making profit while increasing sales by more than 5 times over 6 years
  • Took two companies public on the stock exchange markets in London and Stockholm
CHIEF TECHNICAL OFFICER

Dr. Christian Jung

  • Played an integral role in BMW’s I-Project from the beginning
  • Developed Porsche’s strategy for their entire EV line while leading on projects such as the Mission E
  • Spent time in California as the Senior Director of Electrical Engineering and Platform Strategy at startup Faraday Future
CHIEF DESIGN OFFICER

Luca Borgogno

  • Played an integral role in numerous high end car projects such as the Ferrari SP12 EC, Ferrari F60 America, Ferrari Sergio, Lamborghini Urus, Manifattura Automobili Torino (MAT) New Stratos.
  • Mentored numerous young designers and supported their first steps into the automotive world. Together with the young designers, 7 full-scale models were launched at the Geneva International Motor Show for Istituto Europeo di Design (IED), a design school in Turin.
  • Successfully launch the Battista hypercar in Geneva as the Design Director of Automobili Pininfarina.
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Heritage & sustainability

“Sustainable development is development that meets the needs of the present generation without compromising the capabilities of future generations.”

GRO HARLEM BRUNDTLAND • FORMER NORWEGIAN PRIME MINISTER

Both Pininfarina and Mahindra share long and storied histories in the automotive world. For almost 90 years, Pininfarina has shaped the automotive world from their Turin workshop, giving countless luxury sports cars and limousines a distinctive shape while remaining true to its own design DNA. Meanwhile, the Mahindra Group has established itself as the global market leader in the truck and agricultural machinery industry for nearly 75 years, growing in size to encompass a total of over 350 subsidiaries. The group is a pioneer in the field of intelligent mobility, revolutionizing motor sports and automobile development across many different fields from commercial trucking to Formula E.

The Mahindra Group has always aligned its actions with the principles of good citizenship. Working to maintain the responsibility of its founders of promoting the well-being of both the individual and society at large, the Indian company has developed into a globally recognized protagonist of sustainability in line with its business successes. For years, Anand Mahindra’s “Rise for Good” initiative has been setting standards for sustainability in both entrepreneurial endeavours and in personal actions by maintaining the core value of doing “good” as an essential business principle.

“As a global federation of companies, we, the Mahindra Group, see an incredible opportunity to drive positive change in the lives of our stakeholders. Wherever we can, we will always serve the needs of our customers, take care of the dreams and passions of our people, help to build the communities we are a part of, and nurture the Planet”

ANAND MAHINDRA

Automobili Pininfarina, the first and only automobile company which consistently pursues the path of the emission-free luxury vehicle to date, was created together with the Mahindra Group on the basis of this philosophy. Since its conception, the company has set milestones in sustainability.

Achievements

Our first Geneva International Motor Show appearance was a huge success, only coming in second to Bugatti in terms of online news coverage and engagement. Look at the numbers for yourself.

5,230

Global news articles

10m

Views of Battista
social media content

4.7bn

Potential reader of news articles

#1

Global news articles

541m

Views of Battista social media content

25,000

#battista dedicated social media posts

Our Road to Success

Our first product the Battista hypercar took just a little over a year to be launched. Due to our speed and efficiency, the launch of our next vehicle is on track and well under way.
APRIL 2018

Launch of Automobili Pininfarina in Rome

AUGUST 2018

Static Showcar of ‘Battista’ in Pebble Beach

MARCH 2019

World Debut of ‘Battista’ at the Geneva International Motor Show

APRIL 2019

UK Premiere of ‘Battista’ at the Goodwood Members Meeting

APRIL 2019

US Debut of ‘Battista’ at the New York Motor Show

MAY 2019

‘Battista’ Launch in Germany at the Greentech Festival

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Our Partners

It took us a little over a year to launch our first car, the “Battista”. We are on track for the launch of our next car already because speed and performance is what we are good at.
SHAREHOLDER

Mahindra & Mahindra

Automobili Pininfarina has a financially sound and top-rated shareholder in Mahindra Group. The group reported a turnover of close to 21 bn USD last financial year, has a market cap of over 12 bn USD and has a AAA rating for the last 5 consecutive years.
TECHNOLOGY PARTNER

Pininfarina SpA

Automobili Pininfarina acquired design services for more than €20m from Pininfarina SpA to support plans for a range of beautiful and innovative luxury vehicles. This investment is part of both brands’ long-term strategic partnership which includes the underpinning of the design, development and production of the Battista hypercar.
TECHNOLOGY PARTNER

RIMAC Automobili

As major part of Automobili Pininfarina’s asset light approach, Rimac Automobili will provide battery and drivetrain expertise and hardware. This unique technical partnership allows Automobili Pininfarina to develop the Battista vehicle program at a much shorter lead time than industry competitors and to start delivery in late 2020. Working closely with Rimac has largely strengthened Automobili Pininfarina’s credibility in the EV sector and spread confidence towards Battista’s hypercar credentials amongst the company stakeholders.
TECHNOLOGY PARTNER

Pirelli

On the cusp of Battista’s world debut, Automobili Pininfarina confirmed its technical partnership with performance tire manufacturer Pirelli. Both companies announced their strategic collaboration to the world when all three Battista design models were presented at the 2019 Geneva International Motor Show with bespoke Pirelli P Zero tires for the first time. Since then, both companies are currently engaged in discussions to develop a bespoke tire program for the most powerful Italian sports car ever made.
BRAND PARTNER

Greentech Festival

Promoting shared values of rapidly developing green technologies, accelerating positive change in car ownership and exciting people about electric vehicles, Automobili Pininfarina has been invited by its brand partner Greentech Festival to host the German launch of Battista this year in Berlin. Both companies’ mutual ambitions are further underscored by Nico Rosberg being one of the founders with strong motorsport credentials as a former Formula 1 champion.
BRAND PARTNER

Princess Yachts

Connected through their shared Pininfarina design DNA, the partnership between Automobili Pininfarina and Princess Yachts was a natural and much desired outcome. Both brands engage strategically to create experiences money-can’t-buy and add value to both brand’s client groups through sharing of global event platforms. This partnership is further strengthened by Princess Yacht’s CEO Antony Sheriff who is also a member of the board of Automobili Pininfarina and Rimac.
BRAND PARTNER

Mahindra Racing

In addition to illustrating close links and technological synergies between Automobili Pininfarina and Mahindra Racing, this strategic partnership revolves around promoting EV technologies as the technology of the future. The strong ties supporting such fast-paced technological development help fast-track Battista’s testing and development cycle. This program is also led by Mahindra Racing’s most experienced driver Nick Heidfeld.
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Resources

It took us a little over a year to launch our first car, the “Battista”. We are on track for the launch of our next car already because speed and performance is what we are good at.
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