Corporate Profile

Automobili Pininfarina is headquartered in Munich, Germany, has a design facility and office locations in Turin, Italy, and comprises of a team of experienced automotive executives from luxury and premium car brands.

The company is a 100% Mahindra & Mahindra Ltd investment and has been named Automobili Pininfarina—following the signing of a trademark licence agreement between Pininfarina SpA and Mahindra & Mahindra Ltd. Pininfarina SpA will take on a significant role in supporting design and production capacities based on their almost 90-year experience of producing many of the world’s most iconic cars.

Automobili Pininfarina will combine its in-house expertise with some of the world’s leading automotive design and engineering suppliers to support its aggressive performance targets and market launch in late 2020. Designed, developed and produced in Germany and Italy, all models will be sold and serviced in all major global markets under the brand name Pininfarina. The new company aims to be the most sustainable luxury car brand in the world.

Anand Mahindra, Chairman of Mahindra & Mahindra and Dr. Pawan Goenka, Chairman of Mahindra Racing launched the new car brand with Paolo Pininfarina, Chairman of Pininfarina SpA, at the Rome Formula E race on April 13th, 2018. 

In March 2020 former COO of Automobili Pininfarina, Per Svantesson, was appointed to the role of Managing Director and CEO by the Board as the company continues on its mission to make Automobili Pininfarina the most desirable and sustainable luxury electric carmaker in the world.

Quick facts

Founded in May 2018

Automobili Pininfarina was established by Mahindra & Mahindra Ltd. in coherence with their EV and sustainability strategy.

Wholly owned subsidiary of Mahindra & Mahindra

Solid financial base from a AAA-rated company.

Delivery of first car in Q4 2020

Following the successful launch of our first product the Battista hypercar in March 2019 at the Geneva International Motor Show, first deliveries start from Q4 2020.

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Offices in Munich and Turin

North of the alps, our headquarters is located in the city of Munich. To the south, our Italian office is located in Turin.

90 years of automotive tradition & heritage

From the legendary 1947 Cisitalia to some of the most iconic Ferraris ever created, Pininfarina has a long tradition creating beautiful and timeless designs.

Over 18 nationalities

Our Munich and Turin offices consist of over 18 nationalities.

Heritage & sustainability

“Sustainable development is development that meets the needs of the present generation without compromising the capabilities of future generations.”

GRO HARLEM BRUNDTLAND • FORMER NORWEGIAN PRIME MINISTER

Both Pininfarina and Mahindra share long and storied histories in the automotive world. For almost 90 years, Pininfarina has shaped the automotive world from their Turin workshop, giving countless luxury sports cars and limousines a distinctive shape while remaining true to its own design DNA. Meanwhile, the Mahindra Group has established itself as the global market leader in the truck and agricultural machinery industry for nearly 75 years, growing in size to encompass a total of over 350 subsidiaries. The group is a pioneer in the field of intelligent mobility, revolutionizing motor sports and automobile development across many different fields from commercial trucking to Formula E.

The Mahindra Group has always aligned its actions with the principles of good citizenship. Working to maintain the responsibility of its founders of promoting the well-being of both the individual and society at large, the Indian company has developed into a globally recognized protagonist of sustainability in line with its business successes. For years, Anand Mahindra’s “Rise for Good” initiative has been setting standards for sustainability in both entrepreneurial endeavours and in personal actions by maintaining the core value of doing “good” as an essential business principle.

“As a global federation of companies, we, the Mahindra Group, see an incredible opportunity to drive positive change in the lives of our stakeholders. Wherever we can, we will always serve the needs of our customers, take care of the dreams and passions of our people, help to build the communities we are a part of, and nurture the Planet”

ANAND MAHINDRA

Automobili Pininfarina, the first and only automobile company which consistently pursues the path of the emission-free luxury vehicle to date, was created together with the Mahindra Group on the basis of this philosophy. Since its conception, the company has set milestones in sustainability.

Our Partners

The world’s experts in enterprise are also our partners. Find out more.

Contact Investor Relations Here

Resources

It took us a little over a year to launch our first car, the “Battista”. We are on track for the launch of our next car already because speed and performance is what we are good at.
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Rear Wing Contrast

Thanks to the active aerodynamics you can present the Rear Wing underside in a special way by painting it in a contrast colour.  


Also the Rear Detailing Screws can be personalized with a great range of colours to underline the beautiful rear of the Battista.

Front Nose

For an additional accent it is possible to modify the visual appearance of the Front Nose. 

Choose your colour according to the main body or go for a contrast colour to give your Battista a special front face character. 

Olive Leaf Tanned Leather

The leather tanning process is constantly evolving. The Olive Leaf Tanned Leather proposed by Seton is produced with a 100% organic tanning agent made of aqueous olive leaf extract. Olive leaf tanning uses fallen or pruned leaves to create an organic tanning extract.

Olive leaf tanned leather can be finished with embossing, metalization and patina effects just as much as standard leather. The color range achievable with this technology is very much linked to its natural origin.

Battista Exterior Jewellery Pack

The Exterior Jewellery Pack of the Battista is an important design element made out of aluminium. 


You can choose between: 


Brushed Aluminium Anodized

Brushed Aluminium Anodized in Iconica Blu

Brushed Aluminium Anodized in Black 

Brushed Aluminium Anodized in Gold

Brushed Aluminium Anodized in Titan


You can also have your own bespoke painted or anodized variant.

Coloured Carbon Fibre

Hypetex is the world’s first coloured carbon fiber: 


A high performance, light, bright and strong composite material, born after seven years of extensive research and development on F1 technology.


The innovative colorization technology enhances the texture of the weave whilst maintaining intact the performance of the material. The industrial process is highly energy efficient , aimed at reducing loss of thermal energy, and it uses water based and solvent-free eco-resins

Re-Invented Natural Materials

With an ever growing demand for sustainability, authenticity and transparency, we felt compelled to look at our production processes, to find ways to reduce or upcycle our own waste and regenerate end-of-life materials.


Companies like Authentic Materials in France can use production scraps of leather and wood to create high-end, luxury new materials, effectively creating a circular economy.

Upcycled Material

Thanks to Aquafil, discarded fishing nets are regenerated into the high quality Econyl® yarn, which is then used for the production of brand-new products, such as Racemark’s automotive mats.


Racemark’s vision is to become the global leader in sustainable automotive floor protection by 2023, in the aim to develop and sell products that create no waste and require no new material resources, because they can be recovered at the end of their useful life and endlessly upcycled, recycled or regenerated.


One example is our approach to interior stitching.