“We are realising the most exciting automotive story imaginable.”
Per Svantesson CEO

Automobili Pininfarina aims to be the most desirable and sustainable luxury electric carmaker in the world.

The company is combining its in-house expertise with some of the world’s leading automotive design and engineering suppliers to support its aggressive performance targets and creation of its future portfolio of pure-electric vehicles.

Designed, developed and made in Italy, all models will be sold and serviced in most major global markets.

Automobili Pininfarina is a 100% Mahindra & Mahindra Ltd investment and, it was named following the signing of a trademark licence agreement between Pininfarina SpA and Mahindra & Mahindra Ltd. The Group is a pioneer in the field of intelligent mobility, revolutionising motor sports and automobile development across many different fields including Formula E.

Team & Offices

Automobili Pininfarina’s Italian roots are enriched by the contributions of a team of pioneers in the luxury automotive industry, organised in offices across Europe.

Excellence from Excellence.

We count on a world-class team of automotive professionals with experience at the pinnacle of luxury and performance car creation to ensure a seamless journey in luxury vehicle creation.
As of June 2020, the team comprises 100 employees with 20 different nationalities.

Munich, Headquarters

Munich is the corporate HQ for Automobili Pininfarina with Marketing & Sales, Communications, Retail and HR teams based in the Bavarian capital.

Torino, Design and Engineering

The company’s design, engineering and operational hub in Torino, Italy, is the centre of all Automobili Pininfarina vehicle development programmes.

Cambiano, Assembly and Crafting

Our first hypercar, Battista, will be hand-crafted in a dedicated space at Pininfarina SpA in Cambiano, Italy.

Our Commitment

The Mahindra Group has always aligned its actions with the principles of good citizenship. Working to maintain the responsibility of its founders of promoting the well-being of both the individual and society at large, the Indian company has developed into a globally recognised protagonist of sustainability in line with its business successes. For years, Anand Mahindra’s “Rise for Good” initiative has been setting standards for sustainability in both entrepreneurial endeavours and in personal actions by maintaining the core value of doing “good” as an essential business principle. This commitment lives on in Automobili Pininfarina.

A revolution in luxury.
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