Pure Form Pure Energy Pure Sensation Pure Driving Experience

Discover our revolution in luxury.

Pioneers of a world of purity and innovation.

PURA Design DNA

Envisioning a bridge between past and future.

Latest news

A new world where luxury and sustainability are one.
Follow our journey.


Subscribe to our newsletter today and stay informed about the world of Automobili Pininfarina.

Image CAPTCHA
Enter the characters shown in the image.