March 2, 2020

World Premiere: Automobili Pininfarina Unveils Battista Anniversario

  • Battista Anniversario is the ultimate design expression of the most powerful road-legal Italian car ever made
  • Just five Battista Anniversario cars to be built, priced from €2.6 million
  • Battista Anniversario presented in unique Pininfarina heritage-inspired design theme with aerodynamic enhancements
  • With new forged aluminium wheels and performance-oriented tyres, top speed increases to 350km/h (217mph)
  • No more than 150 Battista hypercars, including the five Anniversario cars, to be hand-crafted in Italy and expected to enter into production by the end of 2020
  • Full range of new Battista Anniversario images available to download via ‘Download all Media’ button below
  • New film series #BattistaComingToLife captures every aspect of new hypercar development programme. Watch more

Geneva, 2nd March 2020

Automobili Pininfarina has unveiled the ultimate expression of the world’s first luxury pure electric hyper GT, the Battista Anniversario. The Battista Anniversario celebrates 90 years since Battista ‘Pinin’ Farina created the legendary Pininfarina coach builder and design house and is the most powerful sports car ever to be designed and built in Italy.

Battista Anniversario cars will be hand-crafted in Cambiano, Turin, where Pininfarina has established its design centre and headquarters. Just five will be created, each priced from €2.6 million, making the Battista Anniversario one of the world’s most exclusive automobiles.

Michael Perschke, CEO, Automobili Pininfarina: “For 90 years, the Pininfarina name has been at the forefront of automotive design and performance, and the Battista perfectly encapsulates these values. This ultimate expression of Battista, the Anniversario, is the distillation of everything that the brand has stood for in the past and which we now strive for in the future, creating a new pinnacle of desirability for electric cars.”

Paolo Pininfarina, Chairman, Pininfarina SpA: “My grandfather always had the vision that one day, there would be a stand-alone range of Pininfarina-branded cars. The Battista Anniversario, named in his honour to mark 90 years of the carrozzeria that he started, is a glorious way to link our past with the future of motoring.”

The Battista Anniversario delivers an added level of dynamic ability and a bespoke heritage-inspired anniversary livery. Each of the five Anniversario cars is finished in a combination of three signature colours: Bianco Sestriere, the never-seen-before Grigio Antonelliano, and Automobili Pininfarina’s signature Iconica Blu. Skilled artisans in Cambiano take several weeks to paint each car, building up the finish layer-by-layer and colour-by-colour – all by hand. The body is disassembled and reassembled three times so pinstripes in the three separate colours can be hand-painted directly onto the body.

Luca Borgogno, Chief Design Officer, Automobili Pininfarina: “Battista Anniversario features one of the most complex paint finishes in the world. The process of creating such a finish is akin to a great artist completing an Old Master painting. The result is more than just a visual work of art. Styling, balanced with ultimate performance, produces a genuine Pininfarina: the beauty of power and the power of beauty.”

Battista Anniversario is also equipped with the ‘Furiosa’ package, now available to specify with any Battista, comprising a revised carbon fibre front splitter, side blades and rear diffuser. Exclusively on Anniversario, these parts are finished in a two-tone combination of exposed signature carbon and carbon tinted in Iconica Blu with pin stripes in Bianco Sestriere. Besides the exclusive livery, a bespoke rear wing, rear aero fins and other bespoke details are unique to the Battista Anniversario. The aerodynamic enhancements enabled by the Furiosa exterior changes deliver increased downforce and greater stability at higher cornering speeds and a more dynamic balance to the car.

The Anniversario’s handling dynamism is further sharpened by a reduction in unsprung weight of almost 10 kg, thanks to a new wheel design which features centre-lock forged aluminium wheels. The rear wheels grow from 20-inch to 21-inch. Together with the performance-oriented tyres, the new rims enable the car to achieve its top speed of 350 km/h (217mph). The optional “Impulso” wheels complement the options programme available for Battista.

Further bespoke details include Anniversario’s unique seats, finished in sustainably-crafted black leather and black Alcantara. In addition, the limited-edition hypercar features an engraved chassis plate, headlight engraving, ‘Anniversario’ script on the side wings, black anodized dedication door plaques with a homage to the founding of Carrozzeria Pinin Farina in 1930, signature ‘Pininfarina 90’ logos, and a specially engraved chassis plate between the seats.

The Anniversario shares its technical underpinnings with the Battista. Its carbon fibre monocoque chassis and body provide the strong foundation and backbone of the hyper GT, with its four electric motors generating 1,900 hp and 2,300 Nm torque, apportioned to each wheel by the most advanced torque vectoring system. This delivers a level of performance that is unachievable today in any road-legal sports car with an internal combustion engine. Faster than a current Formula 1 car in the sub-two second 0-100 km/h sprint, the Battista accelerates from 0 to 300 km/h in less than 12 seconds.

These levels of performance are delivered alongside a zero-emissions range of over 500 kms, thanks to the car’s 120kWh battery pack, mounted within a strong T-shaped carbon frame low down in the chassis.

The reveal of the Battista Anniversario in Geneva comes as the dynamic testing phase of Battista accelerates, with impressive early results: powertrain prototypes are already achieving 80% of their performance capability, with further tests scheduled in the hands of legendary racer Nick Heidfeld, now Development Driver with Automobili Pininfarina.

Nick Heidfeld, Test and Development Driver, Automobili Pininfarina: “I have piloted the quickest road and race cars in the world. I’ve never driven anything as powerful as the Battista. The Battista is faster than many race cars, but it is not a pure racing machine. Drivability in all situations is its primary focus. We will now concentrate our time testing and developing Battista to deliver a car that’s at the forefront of technological possibilities and innovation.”

During the summer of 2020, a very limited number of potential customers will also have the opportunity to experience the Automobili Pininfarina Battista’s thrilling performance at special drive events created around the world. Overall no more than 150 Battista hypercars, including five Battista Anniverario, will be hand-crafted in Italy and expected to enter into production and with first owners by the end of 2020.

Press Contact

Dan Connell – Chief Brand Officer
+49 (0) 16055 30318
Email: d.connell@automobili-pininfarina.com

Christian Scheckenbach – Head of PR and Partnership Communications
+49 (0) 171 265 4094
Email: c.scheckenbach@automobili-pininfarina.com

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Editor’s notes

Automobili Pininfarina and the Battista

Automobili Pininfarina is based in Europe with offices in Turin, Italy, and Munich, Germany. A team of experienced automotive executives from luxury and premium car brands are designing, developing and producing all models that will be sold and serviced in all major global markets under the brand name Pininfarina. The new company aims to be the most sustainable luxury car brand in the world.

The company is a 100 per cent Mahindra & Mahindra Ltd investment and has been named Automobili Pininfarina following the signing of a trademark licence agreement between Pininfarina SpA and Mahindra & Mahindra Ltd. Pininfarina SpA will take an influential role in supporting design and production capacities based on their unique almost 90-year experience of producing many of the world’s most iconic cars.

The chronology of Automobili Pininfarina – redefining sustainable luxury performance

April 2018: Anand Mahindra, Chairman, Mahindra & Mahindra, Paolo Pininfarina, Chairman, Pininfarina SpA, and Dr. Pawan Goenka, Chairman, Mahindra Racing, launch the new car brand with Michael Perschke, CEO, Automobili Pininfarina at the Rome Formula E race. Automobili Pininfarina confirms indicative performance targets for its first car, PF0 (later named Battista). 1,900 hp, 0 – 100 km/h in ‹2 seconds, top speed in excess of 350 km/h and an all-electric range of over 500 km.

August 2018: Full-scale design concept of PF0 revealed at an exclusive customer event in Pebble Beach, California. Confirmation that no more than 150 units of the exclusive all-electric hypercar will be built and the start of production during 2020.

September 2018: Automobili Pininfarina announces Rimac as the Technical Powertrain and Battery partner for the PF0. Confirms Munich as the company’s headquarters.

December 2018: Automobili Pininfarina confirms that the previously code named PF0 will be called ‘Battista’, after Battista ‘Pinin’ Farina, the founder of the Carrozzeria Pininfarina coachbuilding company he started in 1930.

February 2019: Automobili Pininfarina announces the first stage of its retail strategy, confirming retail locations in the USA, Europe, Asia and Middle East, with an aspiration of 25-40 globally distributed retail specialists.

March 2019: Automobili Pininfarina Battista is the ‘star of the show’ at the Geneva Motor Show, with its first public showing. Battista also receives its German debut at GREENTECH Festival, Berlin, and its UK introduction at the 77th Goodwood Members Meeting.

April 2019: The Battista makes its first Italian appearance at the 2019 Rome Formula E race, exactly 12 months after the launch of the brand. The Battista also had its US public introduction at a star-studded event in New York, and Middle East reveal in Dubai, with retail partner Adamas Motors.

July 2019: The development programme of the Automobili Pininfarina Battista continues apace, with wind tunnel testing underway and simulated dynamic performance tests completed under the guidance of Development Driver Nick Heidfeld.

August 2019: Automobili Pininfarina presents the PURA Vision at an exclusive viewing at Monterey Car Week. The PURA Vision design model shows how Automobili Pininfarina will channel historic inspiration into a vision of the future of automotive luxury.

September 2019: Automobili Pininfarina confirms strategic collaboration with Bosch to jointly develop a high-performance electric vehicle platform to underpin future Automobili Pininfarina cars.

November 2019: Automobili Pininfarina launches Hyperdrive, giving clients the opportunity of driving a Mahindra Formula E race car to experience extreme electric vehicle performance.

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Rear Wing Contrast

Thanks to the active aerodynamics you can present the Rear Wing underside in a special way by painting it in a contrast colour.  


Also the Rear Detailing Screws can be personalized with a great range of colours to underline the beautiful rear of the Battista.

Front Nose

For an additional accent it is possible to modify the visual appearance of the Front Nose. 

Choose your colour according to the main body or go for a contrast colour to give your Battista a special front face character. 

Olive Leaf Tanned Leather

The leather tanning process is constantly evolving. The Olive Leaf Tanned Leather proposed by Seton is produced with a 100% organic tanning agent made of aqueous olive leaf extract. Olive leaf tanning uses fallen or pruned leaves to create an organic tanning extract.

Olive leaf tanned leather can be finished with embossing, metalization and patina effects just as much as standard leather. The color range achievable with this technology is very much linked to its natural origin.

Battista Exterior Jewellery Pack

The Exterior Jewellery Pack of the Battista is an important design element made out of aluminium. 


You can choose between: 


Brushed Aluminium Anodized

Brushed Aluminium Anodized in Iconica Blu

Brushed Aluminium Anodized in Black 

Brushed Aluminium Anodized in Gold

Brushed Aluminium Anodized in Titan


You can also have your own bespoke painted or anodized variant.

Coloured Carbon Fibre

Hypetex is the world’s first coloured carbon fiber: 


A high performance, light, bright and strong composite material, born after seven years of extensive research and development on F1 technology.


The innovative colorization technology enhances the texture of the weave whilst maintaining intact the performance of the material. The industrial process is highly energy efficient , aimed at reducing loss of thermal energy, and it uses water based and solvent-free eco-resins

Re-Invented Natural Materials

With an ever growing demand for sustainability, authenticity and transparency, we felt compelled to look at our production processes, to find ways to reduce or upcycle our own waste and regenerate end-of-life materials.


Companies like Authentic Materials in France can use production scraps of leather and wood to create high-end, luxury new materials, effectively creating a circular economy.

Upcycled Material

Thanks to Aquafil, discarded fishing nets are regenerated into the high quality Econyl® yarn, which is then used for the production of brand-new products, such as Racemark’s automotive mats.


Racemark’s vision is to become the global leader in sustainable automotive floor protection by 2023, in the aim to develop and sell products that create no waste and require no new material resources, because they can be recovered at the end of their useful life and endlessly upcycled, recycled or regenerated.


One example is our approach to interior stitching.