October 1, 2019

New Chief Sales Officer electrifies global expansion plans of Automobili Pininfarina

  • Automobili Pininfarina appoints new Chief Sales Officer, Jochen Rudat, formerly of Tesla Europe, to lead a team responsible for sales of its exciting future EV portfolio
  • Appointment of Gösta Henning, Director Client Relations, and two new regional sales managers strengthens Automobili Pininfarina’s global sales operation
  • News of the appointments comes soon after Automobili Pininfarina announced a strategic collaboration with technology giants Bosch and BENTELER, which underpins the intent to create an all-new high-performance electric vehicle platform and confirms future vision for a range of luxury electric high-performance cars including the PURA Vision design model and the availability of the platform to other OEMs
  • Automobili Pininfarina’s Battista pure-electric luxury hypercar wins prestigious award in Canada
  • New images available here

(Munich, 01 October 2019): Automobili Pininfarina today announces the appointment of Jochen Rudat as Chief Sales Officer for the pure-electric luxury and performance car brand. Rudat brings with him exceptional experience at the forefront of the electric vehicle revolution over the last decade, having most recently occupied the role of Director, Central Europe with Tesla.

After the successful introduction of the most powerful Italian sports car of all time – the 1,900 PS Battista pure-electric hypercar – earlier in 2019, Automobili Pininfarina recently announced its intention to develop an all-new high-performance electric chassis and powertrain that will underpin its future vehicle portfolio. The collaboration* with German technology specialists Bosch and BENTELER is anticipated to produce an EV platform that will also be available as a flexible technical concept and offered to other carmakers requiring exceptional performance in a future vehicle line.

Automobili Pininfarina CEO Michael Perschke said: “I am delighted to welcome Jochen Rudat to our growing team of exceptional designers, engineers and marketing specialists. His experience is unquestionable. We are now presenting him with the opportunity to make a significant leap into the ultra-luxury automotive sector with Automobili Pininfarina.

“We are looking forward to giving Battista hypercar clients the opportunity to drive this Italian design masterpiece in 2020. Alongside this momentous event, we will enter the next phase of our global corporate growth plan through considered investments in industrial partnerships and new facilities. Our clients will then be delighted to see a beautiful inspiration piece for our future range of Automobili Pininfarina electric cars, the PURA Vision design model, which will make its world debut next year.”


Client management experts lead Automobili Pininfarina into the luxury EV market

Automobili Pininfarina’s sales team has grown with three further significant appointments, each ready to deliver a first-class customer journey under the leadership of new Chief Sales Officer Jochen Rudat.

Starting on 1st October, Rudat brings with him a wealth of experience in the premium EV world, having spent nearly ten years with Tesla Motors, where from 2016 he held the position of Director, Central Europe. He is a graduate of the BMW Academy and was Dealer Development Manager for BMW Group Switzerland from 2006-2009, before joining Tesla Motors.

Automobili Pininfarina Chief Sales Officer Jochen Rudat said: “Joining Automobili Pininfarina as this new company begins its journey as a creator of pure-electric luxury and sports cars is a once-in-a-lifetime opportunity.

“I am proud to lead a sales team that will convince clients ranging from car collectors to world leaders to move on from their ICE hypercars. Our main motivation is to conquer an untapped market segment at the pinnacle of automotive luxury in the same way my previous employer transformed the mass market.”

Supporting Jochen as Director Client Relations, Gösta Henning will lead the Client Relationship Team to focus on sales of the Battista. Henning’s stellar curriculum vitae includes seven years at Bentley Motors Ltd, where he rose to become Head of Marketing, Europe.

Also joining Rudat’s team are Anthony Tocco and Philipp Hempel as Global Sales Managers. Tocco’s experience includes three years with McLaren Automotive Ltd, where he held the position of Regional Sales Manager, Southern Europe, whilst Hempel brings with him intimate knowledge of the premium EV world, having also worked for Tesla Motors, where he was Head of Enterprise Sales DACH.

Automobili Pininfarina also welcomes a new Chief of Staff, Sabine Morlock. Morlock will support Michael Perschke, CEO, and the Leadership Team in the areas of strategic initiatives, communications and rhythm of the business.

Automobili Pininfarina Battista wins luxury electric hypercar award in Canada

An exceptional summer of activity in Europe and North America for Automobili Pininfarina and the new Battista culminated with a win in the Hypercar of the Year category at Vancouver’s Luxury & Supercar Weekend in September, where its stunning Italian design and engineering brilliance were praised by judges who said: “The Battista truly brings EV performance, innovation and vehicle design to a whole new level.”

Press Contact

Dan Connell – Chief Brand Officer
Automobili Pininfarina
+49 (0) 16055 30318
Email: d.connell@automobili-pininfarina.com

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Editor’s notes

Automobili Pininfarina and the Battista

Automobili Pininfarina is based inoperational headquarters in Munich, Germany, with a team of experiencedautomotive executives from luxury and premium car brands. Designed, developed and produced in Germany and Italy, all models will be sold and serviced in all major global markets under the brand name Pininfarina. The new company aims to be the most sustainable luxury car brand in the world

The company is a 100 per cent Mahindra & Mahindra Ltd investment and has been named AutomobiliPininfarina following the signing of a trademark licence agreement between PininfarinaSpA and Mahindra & Mahindra Ltd. PininfarinaSpA will take an influential role in supporting design and production capacities based on their unique almost 90-year experience of producing many of the world’s most iconic cars.

Anand Mahindra, Chairman, Mahindra & Mahindra, Paolo Pininfarina, Chairman of PininfarinaSpA, and Dr. Pawan Goenka, Chairman, Mahindra Racing, launched the new car brand with Michael Perschke, CEO AutomobiliPininfarina at the Rome Formula E race on April 13th, 2018. Mahindra has quickly built up experience of cutting-edge ‘race-to-road’ sustainable high-performance technological innovation having competed in every Formula E race since the world’s most innovative motorracing series began in 2013.

AutomobiliPininfarinawill combine this ‘in-house’ expertise in partnership with some of the world’s leading automotive design and engineering suppliers to support its aggressive targets for performance and market launch in late 2020.

*Strategic collaboration with Bosch and BENTELER creates foundation for future luxury performance electric vehicles.

Automobili Pininfarina’s journey as a luxury EV carmaker has begun with the launch of the Battista hypercar. At the Frankfurt International Auto Show on 9th September 2019, Michael Perschke, CEO of Automobili Pininfarina, announced a strategic collaboration with mobility specialists Bosch Engineering and BENTELER which will result in the creation of a high-performance EV platform to underpin future Automobili Pininfarina vehicles.

Michael was joined by Johannes-Jörg Rüger, CEO of Bosch Engineering GmbH, and Ralf Göttel, CEO of BENTELER. The platform will underpin Automobili Pininfarina’s strategic plan to bring to market a range of high-performance and luxury electric vehicles that will follow the Battista. Each will embody the PURA Vision design model and be based on three clear values: beautiful design, exceptional luxury and thrilling performance.

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Rear Wing Contrast

Thanks to the active aerodynamics you can present the Rear Wing underside in a special way by painting it in a contrast colour.  

Also the Rear Detailing Screws can be personalized with a great range of colours to underline the beautiful rear of the Battista.

Front Nose

For an additional accent it is possible to modify the visual appearance of the Front Nose. 

Choose your colour according to the main body or go for a contrast colour to give your Battista a special front face character. 

Olive Leaf Tanned Leather

The leather tanning process is constantly evolving. The Olive Leaf Tanned Leather proposed by Seton is produced with a 100% organic tanning agent made of aqueous olive leaf extract. Olive leaf tanning uses fallen or pruned leaves to create an organic tanning extract.

Olive leaf tanned leather can be finished with embossing, metalization and patina effects just as much as standard leather. The color range achievable with this technology is very much linked to its natural origin.

Battista Exterior Jewellery Pack

The Exterior Jewellery Pack of the Battista is an important design element made out of aluminium. 

You can choose between: 

Brushed Aluminium Anodized

Brushed Aluminium Anodized in Iconica Blu

Brushed Aluminium Anodized in Black 

Brushed Aluminium Anodized in Gold

Brushed Aluminium Anodized in Titan

You can also have your own bespoke painted or anodized variant.

Coloured Carbon Fibre

Hypetex is the world’s first coloured carbon fiber: 

A high performance, light, bright and strong composite material, born after seven years of extensive research and development on F1 technology.

The innovative colorization technology enhances the texture of the weave whilst maintaining intact the performance of the material. The industrial process is highly energy efficient , aimed at reducing loss of thermal energy, and it uses water based and solvent-free eco-resins

Re-Invented Natural Materials

With an ever growing demand for sustainability, authenticity and transparency, we felt compelled to look at our production processes, to find ways to reduce or upcycle our own waste and regenerate end-of-life materials.

Companies like Authentic Materials in France can use production scraps of leather and wood to create high-end, luxury new materials, effectively creating a circular economy.

Upcycled Material

Thanks to Aquafil, discarded fishing nets are regenerated into the high quality Econyl® yarn, which is then used for the production of brand-new products, such as Racemark’s automotive mats.

Racemark’s vision is to become the global leader in sustainable automotive floor protection by 2023, in the aim to develop and sell products that create no waste and require no new material resources, because they can be recovered at the end of their useful life and endlessly upcycled, recycled or regenerated.

One example is our approach to interior stitching.