February 17, 2020

New Appointments Strengthen Automobili Pininfarina’s Presence in North America

Los Angeles, 14th February 2020

As development of the pure-electric Battista hypercar continues apace, Automobili Pininfarina has confirmed strategic appointments to its team to enhance the progress of corporate development. The positions continue to build Automobili Pininfarina’s line-up of world-class automotive, electric vehicle and mobility experts responsible for bringing the world’s first fully electric luxury hyper GT, and future models, to market.

 ˃ With a significant proportion of Battista and future vehicle sales expected to come from the Americas, Thomas Hodges has joined Automobili Pininfarina’s North American organization as Sales Manager. Thomas has a long and extensive background selling some of the world’s most prestigious and expensive luxury and performance cars to discerning buyers. Thomas now reports to Automobili Pininfarina’s Client Relations Director, Gösta Henning.

˃ Christian Scheckenbach also joined Automobili Pininfarina at the start of February as Global Head of PR and Partnership Communications. Christian has an extensive experience in PR and Communications and joins from Byton, where he was Public Relations Manager for Europe, responsible for setting up the PR and media relations function for the start-up electric car brand. Prior to Byton, Christian was a media expert and spokesman for Audi AG, focused on future trends and developments. Christian is now the principle contact for media enquiries at Automobili Pininfarina, reporting to the company’s Chief Brand Officer Dan Connell.

Confirming the appointments, Michael Perschke, Automobili Pininfarina Chief Executive Officer, said: “I am delighted to welcome Thomas and Christian to our growing Automobili Pininfarina team. They join our exceptional automotive and mobility experts at a pivotal point on our journey as we transition from theory to reality.

“Thomas is now preparing strategies to enhance the presence of Automobili Pininfarina in North America, with the support of our superb retailer partner network. We are particularly excited for Monterey Car Week this year, where we will celebrate the 90th anniversary celebrations of Pininfarina with some very special vehicle presentations.”

 Thomas Hodges said: “With the first Battista prototype cars soon to start testing, and the first handcrafted customer cars due to be delivered later this year, our strategic direction is clearly set as one of the world’s leading luxury automotive companies offering a range of high-performance electric cars. I’m excited to be part of a new business that is committed to building a new paradigm in luxury.”

Press Contacts

Dan Connell – Chief Brand Officer
+49 (0) 16055 30318
Email: d.connell@automobili-pininfarina.com

Christian Scheckenbach – Head of PR and Partnership Communications
+49 (0) 171 265 4094
Email: c.scheckenbach@automobili-pininfarina.com

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Editor’s notes

Automobili Pininfarina and the Battista

Automobili Pininfarina is based in Europe with offices in Turin, Italy, and Munich, Germany. A team of experienced automotive executives from luxury and premium car brands are designing, developing and producing all models that will be sold and serviced in all major global markets under the brand name Pininfarina. The new company aims to be the most sustainable luxury car brand in the world.

The company is a 100 per cent Mahindra & Mahindra Ltd investment and has been named Automobili Pininfarina following the signing of a trademark licence agreement between Pininfarina SpA and Mahindra & Mahindra Ltd. Pininfarina SpA will take an influential role in supporting design and production capacities based on their unique almost 90-year experience of producing many of the world’s most iconic cars.

The chronology of Automobili Pininfarina – redefining sustainable luxury performance

April 2018: Anand Mahindra, Chairman, Mahindra & Mahindra, Paolo Pininfarina, Chairman, Pininfarina SpA, and Dr. Pawan Goenka, Chairman, Mahindra Racing, launch the new car brand with Michael Perschke, CEO, Automobili Pininfarina at the Rome Formula E race. Automobili Pininfarina confirms indicative performance targets for its first car, PF0 (later named Battista). 1,900 hp, 0 – 100 km/h in ‹2 seconds, top speed in excess of 350 km/h and an all-electric range of over 500 km.

August 2018: Full-scale design concept of PF0 revealed at an exclusive customer event in Pebble Beach, California. Confirmation that no more than 150 units of the exclusive all-electric hypercar will be built and the start of production during 2020.

September 2018: Automobili Pininfarina announces Rimac as the Technical Powertrain and Battery partner for the PF0. Confirms Munich as the company’s headquarters.

December 2018: Automobili Pininfarina confirms that the previously code named PF0 will be called ‘Battista’, after Battista ‘Pinin’ Farina, the founder of the Carrozzeria Pininfarina coachbuilding company he started in 1930.

February 2019: Automobili Pininfarina announces the first stage of its retail strategy, confirming retail locations in the USA, Europe, Asia and Middle East, with an aspiration of 25-40 globally distributed retail specialists.

March 2019: Automobili Pininfarina Battista is the ‘star of the show’ at the Geneva Motor Show, with its first public showing. Battista also receives its German debut at GREENTECH Festival, Berlin, and its UK introduction at the 77th Goodwood Members Meeting.

April 2019: The Battista makes its first Italian appearance at the 2019 Rome Formula E race, exactly 12 months after the launch of the brand. The Battista also had its US public introduction at a star-studded event in New York, and Middle East reveal in Dubai, with retail partner Adamas Motors.

July 2019: The development programme of the Automobili Pininfarina Battista continues apace, with wind tunnel testing underway and simulated dynamic performance tests completed under the guidance of Development Driver Nick Heidfeld.

August 2019: Automobili Pininfarina presents the PURA Vision at an exclusive viewing at Monterey Car Week. The PURA Vision design model shows how Automobili Pininfarina will channel historic inspiration into a vision of the future of automotive luxury.

September 2019: Automobili Pininfarina confirms strategic collaboration with Bosch to jointly develop a high-performance electric vehicle platform to underpin future Automobili Pininfarina cars.

November 2019: Automobili Pininfarina launches Hyperdrive, giving clients the opportunity of driving a Mahindra Formula E race car to experience extreme electric vehicle performance.

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Rear Wing Contrast

Thanks to the active aerodynamics you can present the Rear Wing underside in a special way by painting it in a contrast colour.  


Also the Rear Detailing Screws can be personalized with a great range of colours to underline the beautiful rear of the Battista.

Front Nose

For an additional accent it is possible to modify the visual appearance of the Front Nose. 

Choose your colour according to the main body or go for a contrast colour to give your Battista a special front face character. 

Olive Leaf Tanned Leather

The leather tanning process is constantly evolving. The Olive Leaf Tanned Leather proposed by Seton is produced with a 100% organic tanning agent made of aqueous olive leaf extract. Olive leaf tanning uses fallen or pruned leaves to create an organic tanning extract.

Olive leaf tanned leather can be finished with embossing, metalization and patina effects just as much as standard leather. The color range achievable with this technology is very much linked to its natural origin.

Battista Exterior Jewellery Pack

The Exterior Jewellery Pack of the Battista is an important design element made out of aluminium. 


You can choose between: 


Brushed Aluminium Anodized

Brushed Aluminium Anodized in Iconica Blu

Brushed Aluminium Anodized in Black 

Brushed Aluminium Anodized in Gold

Brushed Aluminium Anodized in Titan


You can also have your own bespoke painted or anodized variant.

Coloured Carbon Fibre

Hypetex is the world’s first coloured carbon fiber: 


A high performance, light, bright and strong composite material, born after seven years of extensive research and development on F1 technology.


The innovative colorization technology enhances the texture of the weave whilst maintaining intact the performance of the material. The industrial process is highly energy efficient , aimed at reducing loss of thermal energy, and it uses water based and solvent-free eco-resins

Re-Invented Natural Materials

With an ever growing demand for sustainability, authenticity and transparency, we felt compelled to look at our production processes, to find ways to reduce or upcycle our own waste and regenerate end-of-life materials.


Companies like Authentic Materials in France can use production scraps of leather and wood to create high-end, luxury new materials, effectively creating a circular economy.

Upcycled Material

Thanks to Aquafil, discarded fishing nets are regenerated into the high quality Econyl® yarn, which is then used for the production of brand-new products, such as Racemark’s automotive mats.


Racemark’s vision is to become the global leader in sustainable automotive floor protection by 2023, in the aim to develop and sell products that create no waste and require no new material resources, because they can be recovered at the end of their useful life and endlessly upcycled, recycled or regenerated.


One example is our approach to interior stitching.