May 29, 2019

Inspired By Innovation: Automobili Pininfarina Partners With British Library Exhibition Dedicated To The Genius Of Leonardo Da Vinci

  • Italian sports and luxury car creator Automobili Pininfarina to support British Library’s landmark ‘Leonardo da Vinci: A Mind in Motion’ exhibition from 7th June – 8th September
  • Unique version of innovative pure-electric Battista hypercar to be presented in grounds of British Library from 7th – 9th June
  • Paolo Pininfarina presents the spirit of innovation that made Battista ‘Pinin’ Farina one of the most celebrated automotive designers in history: https://youtu.be/6k3R91nj7yQ
  • Battista images available here

(London, 7th June 2019): Automobili Pininfarina is presenting the 1,900 hp, zero-emissions Battista hypercar on general public display in the UK for the first time in a bespoke enclosure in the British Library’s main Piazza from Thursday 6th June to Sunday 9th June.

The stunning Battista design model, in a unique exterior finish, is in London representing Automobili Pininfarina’s partnership with the British Library’s ‘Leonardo da Vinci: A Mind in Motion’ exhibition. A new film of this unique Battista at the British Library has been produced celebrating the luxury electric car company’s ambitions for extreme performance, innovative engineering and beautiful style – principles of modern-day Italian automotive design that resonate back to Leonardo’s inspirational work.

The Pininfarina Battista was presented to a select audience at a VIP preview event yesterday (6th June) by Automobili Pininfarina Design Director, Luca Borgogno. At the reception, Borgogno said: “We are incredibly proud to be partnering with the British Library and celebrating the life and work of a true Italian genius. Leonardo proved that design and engineering can be revolutionary, functional and beautiful and this is a principle by which Pininfarina has lived throughout its 90-year history. The Battista will set new levels for performance and deliver innovative engineering solutions in an elegant and beautiful body, so we hope it represents how we, as Italians, have been inspired by Leonardo for centuries.”

Pininfarina Battista

The Battista is set to redefine automotive power and technology when the first cars are produced in 2020 at the home of Pininfarina S.p.A. in Cambiano, near Turin. It will be the most powerful car ever produced in Italy, where the famous carrozzeria will hand-build just 150 editions of the zero – emissions, pure-electric Battista.

It is anticipated that only 50 of the 150 electric hypercars will be available for the European market and the Battista is now available to order. Potential customers are invited to apply to own a Battista using an online service within the company’s website: Apply Now.

‘Leonardo da Vinci: A Mind in Motion’ at the British Library

Marking the 500th anniversary of the passing of Leonardo da Vinci, the British Library’s ‘Leonardo da Vinci: A Mind in Motion’ exhibition (7th June – 8th September 2019) will reveal how Leonardo believed motion to be the “cause of all life”.

Leonardo da Vinci is known first and foremost as an artist but the British Library’s exhibition will focus on his notebooks and the unique and compelling insight they offer into the workings of his mind and his scientific investigations.

It will be the first time a selection of notes and drawings from the Codex Arundel, owned by the British Library, the Codex Forster, owned by the V&A, and the Codex Leicester, owned by Bill Gates, will be displayed together in the UK.

The exhibition will also look at how the scientific exploration of nature and motion found in his notebooks directly informed his work as an inventor and artist. More information can be found here: www.bl.uk/events/leonardo-da-vinci-a-mind-in-motion.

Leonardo was exceptionally skilled as a draughtsman and able to express in visual terms the form and intended function of his designs and drawings: principles similar to those on which the Pininfarina carrozzeria was founded by Battista ‘Pinin’ Farina in 1930.

Press Contact

Dan Connell – Chief Brand Officer
+49 (0) 16055 30318
Email: d.connell@automobili-pininfarina.com

Luca Rubino – Head of Digital Communications
+49 (0) 17841 16025
Email: l.rubino@automobili-pininfarina.com

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Editor’s notes

Automobili Pininfarina and the Battista

Automobili Pininfarina is based inoperational headquarters in Munich, Germany, with a team of experiencedautomotive executives from luxury and premium car brands. Designed, developed and produced in Germany and Italy, all models will be sold and serviced in all major global markets under the brand name Pininfarina. The new company aims to be the most sustainable luxury car brand in the world

The company is a 100 per cent Mahindra & Mahindra Ltd investment and has been named AutomobiliPininfarina following the signing of a trademark licence agreement between PininfarinaSpA and Mahindra & Mahindra Ltd. PininfarinaSpA will take an influential role in supporting design and production capacities based on their unique almost 90-year experience of producing many of the world’s most iconic cars.

Anand Mahindra, Chairman, Mahindra & Mahindra, Paolo Pininfarina, Chairman of PininfarinaSpA, and Dr. Pawan Goenka, Chairman, Mahindra Racing, launched the new car brand with Michael Perschke, CEO AutomobiliPininfarina at the Rome Formula E race on April 13th, 2018. Mahindra has quickly built up experience of cutting-edge ‘race-to-road’ sustainable high-performance technological innovation having competed in every Formula E race since the world’s most innovative motorracing series began in 2013.

AutomobiliPininfarinawill combine this ‘in-house’ expertise in partnership with some of the world’s leading automotive design and engineering suppliers to support its aggressive targets for performance and market launch in late 2020.

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