November 19, 2019

Hyperdrive: The Formula E Driving Experience for Battista Clients Ahead of Hypercar Launch in 2020

(Barcelona, 19 November 2019):

Automobili Pininfarina has launched an initiative to give its Battista EV hypercar clients the unique opportunity to drive a Formula E race car and taste extreme EV performance under the guidance of legendary racer Nick Heidfeld. Spain’s Circuit de Calafat will see Battista clients partake in the Hyperdrive event where they will take to the wheel of a range of track-prepared EVs, moving up in performance until their experience peaks at the controls of the Battista’s ‘cousin’, a Mahindra Racing Formula E race car.

Jochen Rudat, Automobili Pininfarina Chief Sales Officer, said: “We are on a mission to make the world ‘love electric’ by combining beautiful design and unprecedented performance in a range of luxury cars starting with Battista. We are breaking with convention and giving our clients the unique experience of driving track-prepared EVs and a Mahindra Racing Formula E car on Spain’s Circuit de Calafat.

“The Automobili Pininfarina Hyperdrive experience introduces a new dimension of performance to hypercar collectors, recognises the need to create new and different test drive experiences that allow guests to explore the technology of the future.

The total sum of horsepower offered across all cars driven on the day will still not match the Battista’s planned 1,900 horsepower output. Therefore, clients will spend valuable time with the Battista development team discussing how to master all the motorsport-inspired technologies that will define their future driving experience, with production of Italy’s most powerful car in history beginning in 2020.

The Battista’s development is moving into its crucial road- and track-based programme just eight months after its reveal and with less than 12 months until production begins in Italy. The pure-electric hypercar is limited to a production run of no more than 150 bespoke examples, each hand-built at Pininfarina’s headquarters in Cambiano near Turin. Combining visionary Italian design with cutting-edge technology – the hallmark of any classic Pininfarina car – the Battista will deliver a combination of up to 500 km range and a 0-62 mph time of under two seconds, all completely emissions-free.

Battista clients join the team on track

Automobili Pininfarina’s in-house experts are accelerating the Battista along its dynamic development journey. Channelling more than five years of Formula E experience into the Battista is the most comprehensive evidence of technology transfer from motorsport into high-performance road car development yet seen. It will inform many aspects of the car, from its carbon chassis design, through software and cooling development, to steering, throttle response and all-wheel torque vectoring, ensuring that all four driven wheels support the driver’s ambition and ability.

Led by Automobili Pininfarina’s Development Driver Nick Heidfeld and its Director of Sportscars Rene Wollmann, the expert team of development engineers will watch over every turn of the nine right-hand and seven left-hand corners. The Calafat drive experience will not just inform clients of the potential power, performance, soul and spirit of the Battista, but also inform Nick, Rene and the Battista’s development team of how clients adapt to extreme electric performance for the first time.

Nick will be on hand to discuss with every driver their own personal taste of Formula E and their expectations for the Battista. Rene will offer customers a unique front row seat to processes involved in developing the world’s first pure-electric luxury hypercar and help them understand how Automobili Pininfarina will succeed in marrying cutting-edge race technology with the highest standards in luxury and design.

Nick Heidfeld, Automobili Pininfarina Development Driver, said: “By embracing Formula E technologies proven on the racetrack and combining them in a package that will also deliver superb levels of comfort, luxury and connectivity, we aim to provide clients with a hypercar that offers both jaw-dropping performance and day-to-day driveability.

“This amazing Hyperdrive experience is just one step in the Battista customers’ intimate journey with us, and a major step towards making car enthusiasts fall in love with electric power.”

Potential customers are invited to apply to own a Battista now using an online service within the company’s website:

Asphalt 9 mobile racing game gives fans the opportunity for virtual Battista driving experience

For hypercar fans who can’t wait until 2020, the Battista is also available to drive today, on track and on road, in VR. As gaming platforms line up to feature the world’s first luxury EV hypercar, ‘Asphalt 9: Legends’ from Gameloft becomes the first platform to put drivers at the wheel of the Battista.

‘Asphalt 9: Legends‘ is available for download now:

Press Contact

Dan Connell – Chief Brand Officer
Automobili Pininfarina
+49 (0) 16055 30318

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Editor’s notes

Automobili Pininfarina and the Battista

Automobili Pininfarina is based inoperational headquarters in Munich, Germany, with a team of experiencedautomotive executives from luxury and premium car brands. Designed, developed and produced in Germany and Italy, all models will be sold and serviced in all major global markets under the brand name Pininfarina. The new company aims to be the most sustainable luxury car brand in the world

The company is a 100 per cent Mahindra & Mahindra Ltd investment and has been named AutomobiliPininfarina following the signing of a trademark licence agreement between PininfarinaSpA and Mahindra & Mahindra Ltd. PininfarinaSpA will take an influential role in supporting design and production capacities based on their unique almost 90-year experience of producing many of the world’s most iconic cars.

Anand Mahindra, Chairman, Mahindra & Mahindra, Paolo Pininfarina, Chairman of PininfarinaSpA, and Dr. Pawan Goenka, Chairman, Mahindra Racing, launched the new car brand with Michael Perschke, CEO AutomobiliPininfarina at the Rome Formula E race on April 13th, 2018. Mahindra has quickly built up experience of cutting-edge ‘race-to-road’ sustainable high-performance technological innovation having competed in every Formula E race since the world’s most innovative motorracing series began in 2013.

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Rear Wing Contrast

Thanks to the active aerodynamics you can present the Rear Wing underside in a special way by painting it in a contrast colour.  

Also the Rear Detailing Screws can be personalized with a great range of colours to underline the beautiful rear of the Battista.

Front Nose

For an additional accent it is possible to modify the visual appearance of the Front Nose. 

Choose your colour according to the main body or go for a contrast colour to give your Battista a special front face character. 

Olive Leaf Tanned Leather

The leather tanning process is constantly evolving. The Olive Leaf Tanned Leather proposed by Seton is produced with a 100% organic tanning agent made of aqueous olive leaf extract. Olive leaf tanning uses fallen or pruned leaves to create an organic tanning extract.

Olive leaf tanned leather can be finished with embossing, metalization and patina effects just as much as standard leather. The color range achievable with this technology is very much linked to its natural origin.

Battista Exterior Jewellery Pack

The Exterior Jewellery Pack of the Battista is an important design element made out of aluminium. 

You can choose between: 

Brushed Aluminium Anodized

Brushed Aluminium Anodized in Iconica Blu

Brushed Aluminium Anodized in Black 

Brushed Aluminium Anodized in Gold

Brushed Aluminium Anodized in Titan

You can also have your own bespoke painted or anodized variant.

Coloured Carbon Fibre

Hypetex is the world’s first coloured carbon fiber: 

A high performance, light, bright and strong composite material, born after seven years of extensive research and development on F1 technology.

The innovative colorization technology enhances the texture of the weave whilst maintaining intact the performance of the material. The industrial process is highly energy efficient , aimed at reducing loss of thermal energy, and it uses water based and solvent-free eco-resins

Re-Invented Natural Materials

With an ever growing demand for sustainability, authenticity and transparency, we felt compelled to look at our production processes, to find ways to reduce or upcycle our own waste and regenerate end-of-life materials.

Companies like Authentic Materials in France can use production scraps of leather and wood to create high-end, luxury new materials, effectively creating a circular economy.

Upcycled Material

Thanks to Aquafil, discarded fishing nets are regenerated into the high quality Econyl® yarn, which is then used for the production of brand-new products, such as Racemark’s automotive mats.

Racemark’s vision is to become the global leader in sustainable automotive floor protection by 2023, in the aim to develop and sell products that create no waste and require no new material resources, because they can be recovered at the end of their useful life and endlessly upcycled, recycled or regenerated.

One example is our approach to interior stitching.