April 28, 2019

Dubai debut for the $2m Battista Hypercar brings Extreme Electric Performance and Beauty to the Middle East

  • Dubai welcomes the zero-emissions 1,900 hp Battista electric hypercar for its Middle East debut on Monday 29th April
  • The most powerful car that will have been designed and built in Italy highlights the beauty of electrification – the first poster car for the electric vehicle (EV) generation
  • 0 – 100 km/h in under 2 seconds makes the Battista faster than a Formula 1 car
  • Automobili Pininfarina confirms Battista production starts in late 2020 with company’s second model, codenamed PF1, to be revealed later this year
  • Limited to 150 cars worldwide, specialist luxury car retailer Adamas Motors partners with Automobili Pininfarina in Dubai
  • New Battista in Dubai images available here

(Munich/Dubai, 28th April 2019) – Automobili Pininfarina introduces its stunning pure-electric 1,900 hp Battista hypercar to the Middle East tomorrow, Monday 29th April, at its regional launch event in partnership with specialist luxury car retailer Adamas Motors.

The pure-electric Battista, painted in a stunning colourway of Grigio Luserna satin-grey carbon with Blu Iconica design accents, will be on display and presented to an enthusiastic audience of car collectors, supercar owners, business leaders, automotive influencers and members of the media.

Having arrived in Dubai just 10 days after its successful North American debut in New York, this world-first car will be faster to 100 km/h than a modern-day Formula 1 car and represents a new level of desirability for electrification in the UAE, one of the world’s most successful markets for supercars. The Italian-designed and hand-built hyper GT makes a clear statement that electric cars can be beautiful, desirable and extremely powerful – the classic supercar ingredients.

Luca Borgogno, Design Director, Automobili Pininfarina, said: “We are proud to be in Dubai for the Battista’s Middle East debut. Just a few weeks after it was launched at the Geneva International Motor Show, where it received an amazing reception, we have arrived in one of the world’s most discerning countries for supercars and luxury cars. The Battista’s classic hypercar proportions combined with cutting-edge technology that delivers 1,900 hp and zero emissions will be a new experience for its owners in the UAE, and we believe will make them fall in love with ultra-high-performance electric vehicles.”

A maximum of 150 Battista hypercars will begin production at the iconic Pininfarina S.p.A. automotive atelier in Cambiano, Italy, in the second half of 2020. Just 50 are anticipated to be available to cover the Middle East and Asia markets; therefore high demand is expected for this zero-emission high-performance car.

The Battista’s arrival in the Middle East coincides with the beginning of Automobili Pininfarina’s search for strategic partners to execute the next phase of its development plans. Following the enthusiastic reception of the Battista, Automobili Pininfarina plans to launch a full range of high-end, zero‑emissions SUVs, broadening its consumer reach in the luxury electric vehicle market.

Following the selection of Adamas Motors as the brand’s specialist retail partner for the UAE, a second retail partner for the Middle East will be announced soon to cover the important Saudi Arabia market. Meanwhile, potential customers are invited to apply to own a Battista using an online service within the company’s website here

The Pininfarina Battista

The Battista will be the first of Automobili Pininfarina’s pure-electric luxury cars when it arrives next year. Its rarity, beauty and extreme performance credentials define its targeted price point of between $2m and $2.5m, with each car expected to be bespoke to its customer.

Electric power facilitates its development as the most powerful car to be designed and built in Italy, with its 120-kWh battery providing power to four electric motors – one at each wheel – that combine to produce a targeted 1,900 hp and 2,300 Nm (1,696 lb/ft) torque.

With its beautifully elegant design by the world-famous Pininfarina S.p.A. styling studios in Italy – the name behind the styling of over 60 Ferraris – a single-charge range targeting 300 miles or a non-stop drive from London to Paris, or even Dubai to Abu Dhabi and back twice a day, and a sprint to 60 mph in less than two seconds – faster than a Formula 1 car – the Battista represents a new reality for electric car desirability and a new poster car for the EV generation.

Automobili Pininfarina

Automobili Pininfarina was announced in April 2018 as the world’s newest car brand and the only car brand currently solely focused on producing a full range of luxury electric cars. Within just 12 months, the company based in Munich has recruited an enviable list of design and engineering experts who have led the development of landmark performance cars such as the Bugatti Veyron, Lamborghini Urus, Mercedes-AMG Project ONE, Pagani Zonda and Porsche Mission E. Automobili Pininfarina recently announced that its second luxury model, codenamed PF1, will be presented at the famous Monterey Car Week in California in August.

Press Contact

Dan Connell – Chief Brand Officer
+49 (0) 16055 30318
Email: d.connell@automobili-pininfarina.com

Luca Rubino – Global Head of Digital
+1 213 210 9789
Email: l.rubino@automobili-pininfarina.com

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Editor’s notes

Automobili Pininfarina and the Battista

Automobili Pininfarina is based inoperational headquarters in Munich, Germany, with a team of experiencedautomotive executives from luxury and premium car brands. Designed, developed and produced in Germany and Italy, all models will be sold and serviced in all major global markets under the brand name Pininfarina. The new company aims to be the most sustainable luxury car brand in the world

The company is a 100 per cent Mahindra & Mahindra Ltd investment and has been named AutomobiliPininfarina following the signing of a trademark licence agreement between PininfarinaSpA and Mahindra & Mahindra Ltd. PininfarinaSpA will take an influential role in supporting design and production capacities based on their unique almost 90-year experience of producing many of the world’s most iconic cars.

Anand Mahindra, Chairman, Mahindra & Mahindra, Paolo Pininfarina, Chairman of PininfarinaSpA, and Dr. Pawan Goenka, Chairman, Mahindra Racing, launched the new car brand with Michael Perschke, CEO AutomobiliPininfarina at the Rome Formula E race on April 13th, 2018. Mahindra has quickly built up experience of cutting-edge ‘race-to-road’ sustainable high-performance technological innovation having competed in every Formula E race since the world’s most innovative motorracing series began in 2013.

AutomobiliPininfarinawill combine this ‘in-house’ expertise in partnership with some of the world’s leading automotive design and engineering suppliers to support its aggressive targets for performance and market launch in late 2020.

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Rear Wing Contrast

Thanks to the active aerodynamics you can present the Rear Wing underside in a special way by painting it in a contrast colour.  

Also the Rear Detailing Screws can be personalized with a great range of colours to underline the beautiful rear of the Battista.

Front Nose

For an additional accent it is possible to modify the visual appearance of the Front Nose. 

Choose your colour according to the main body or go for a contrast colour to give your Battista a special front face character. 

Olive Leaf Tanned Leather

The leather tanning process is constantly evolving. The Olive Leaf Tanned Leather proposed by Seton is produced with a 100% organic tanning agent made of aqueous olive leaf extract. Olive leaf tanning uses fallen or pruned leaves to create an organic tanning extract.

Olive leaf tanned leather can be finished with embossing, metalization and patina effects just as much as standard leather. The color range achievable with this technology is very much linked to its natural origin.

Battista Exterior Jewellery Pack

The Exterior Jewellery Pack of the Battista is an important design element made out of aluminium. 

You can choose between: 

Brushed Aluminium Anodized

Brushed Aluminium Anodized in Iconica Blu

Brushed Aluminium Anodized in Black 

Brushed Aluminium Anodized in Gold

Brushed Aluminium Anodized in Titan

You can also have your own bespoke painted or anodized variant.

Coloured Carbon Fibre

Hypetex is the world’s first coloured carbon fiber: 

A high performance, light, bright and strong composite material, born after seven years of extensive research and development on F1 technology.

The innovative colorization technology enhances the texture of the weave whilst maintaining intact the performance of the material. The industrial process is highly energy efficient , aimed at reducing loss of thermal energy, and it uses water based and solvent-free eco-resins

Re-Invented Natural Materials

With an ever growing demand for sustainability, authenticity and transparency, we felt compelled to look at our production processes, to find ways to reduce or upcycle our own waste and regenerate end-of-life materials.

Companies like Authentic Materials in France can use production scraps of leather and wood to create high-end, luxury new materials, effectively creating a circular economy.

Upcycled Material

Thanks to Aquafil, discarded fishing nets are regenerated into the high quality Econyl® yarn, which is then used for the production of brand-new products, such as Racemark’s automotive mats.

Racemark’s vision is to become the global leader in sustainable automotive floor protection by 2023, in the aim to develop and sell products that create no waste and require no new material resources, because they can be recovered at the end of their useful life and endlessly upcycled, recycled or regenerated.

One example is our approach to interior stitching.