April 6, 2019

Battista pure-electric hypercar brings beauty and performance to revised London ultra low emission zone

  • Zero-emissions 1,900hp Pininfarina Battista electric hypercar enters London’s Ultra Low Emissions Zone on Monday 8th April
  • The most powerful car ever designed and built in Italy goes on sale in 2020 and highlights the beauty of electrification – the first poster car for the electric vehicle (EV) generation
  • 0 – 62mph in under 2 seconds; London to Paris on a single charge; or unrestricted access to the world’s mega-cities: the Battista highlights ultimate EV desirability
  • Battista images and film available here

(Munich/London, 06 April 2019): Automobili Pininfarina’s 1,900hp Battista hypercar arrives in London today, 8th April – and it’s pure electric.

The stunning Pininfarina Battista makes its London debut on the day that the city launches its latest battle against pollution through its Ultra Low Emissions Zone (ULEZ). But the most powerful car to be designed and built in Italy when it goes into production next year will offer future free and unrestricted access to central London.

With first deliveries due in late-2020, just a few months before the ULEZ extends to the whole of Greater London in spring 2021, the Battista’s electric powertrain provides extraordinary performance within a dramatic body that is pure hypercar – a true, new poster-car for the EV generation.

With its beautifully elegant design by the world-famous Pininfarina automotive styling studios in Italy, a single-charge range targeting 300 miles for a non-stop drive from London to Paris, and a sprint to 60mph in less than two seconds – faster than a Formula 1 car – the Battista represents a new reality for electric car desirability before ultra-low emissions moves to zero emissions regulation.

Michael Perschke, CEO, Automobili Pininfarina, said: “The Battista is a truly beautiful, guilt-free hypercar – the first EV to really fall in love with – because electricity enables us to develop it with zero-emissions and as the most powerful car that will have ever been designed and built in Italy.

“As London joins many cities in moving towards a more sustainable future, we hope that the Battista also inspires a generation to consider electric cars, not just through the benefits of zero-emissions, but also through the beauty and the performance that electrification offers.”

As EV demand increases the Battista redefines electric car beauty and performance

2018 saw electric cars reach new levels of popularity for the car buyer. EVs were the 4th most searched for segment amongst car buyers in the UK car market, the USA’s best-selling luxury car for 2018 was an EV, and in Norway – a country built on oil revenues – the best- selling car for 2018 was also electric.

The Battista’s place as the most powerful, luxurious and beautiful electric car available to order today therefore highlights the  echnologies and desirability that electrification offers car-buyers and the traditional car industry.

Equally, its unique combination of performance – that no petrol-engine car will ever achieve – and Pininfarina-designed carbon fibre body appeals to traditional supercar collectors and automotive connoisseurs. It is pure supercar in its style with just the electric-connector portal, that glows and pulses according to its state of charge, giving away its electric-car credentials.

Luxury cars have historically provided the foundation to innovation for the mass market to follow. Whilst its limited run of just 150 cars will ensure the Battista remains rare and collectable, it is anticipated that its position as a pioneer of zero-emissions desirability will accelerate a demand and desire for EVs – just not quite as rapid an acceleration as the Battista itself.

UK premiere of Automobili Pininfarina Battista

The Bianco Sestriere pearlescent white Pininfarina Battista design model that starred at the recent Geneva Motor Show will make its UK debut on Friday 5th April at the world’s most exclusive motorsport event, the Goodwood Members’ Meeting.

Battista is now available to order from London Mayfair’s H.R. Owen, and Rybrook of the British Midlands.

Press Contact

Dan Connell – Chief Brand Officer
+49 (0) 16055 30318
Email: d.connell@automobili-pininfarina.com

Luca Rubino – Head of Digital Communications
+49 (0) 17841 16025
Email: l.rubino@automobili-pininfarina.com

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Editor’s notes

Automobili Pininfarina and the Battista

Automobili Pininfarina is based inoperational headquarters in Munich, Germany, with a team of experiencedautomotive executives from luxury and premium car brands. Designed, developed and produced in Germany and Italy, all models will be sold and serviced in all major global markets under the brand name Pininfarina. The new company aims to be the most sustainable luxury car brand in the world

The company is a 100 per cent Mahindra & Mahindra Ltd investment and has been named AutomobiliPininfarina following the signing of a trademark licence agreement between PininfarinaSpA and Mahindra & Mahindra Ltd. PininfarinaSpA will take an influential role in supporting design and production capacities based on their unique almost 90-year experience of producing many of the world’s most iconic cars.

Anand Mahindra, Chairman, Mahindra & Mahindra, Paolo Pininfarina, Chairman of PininfarinaSpA, and Dr. Pawan Goenka, Chairman, Mahindra Racing, launched the new car brand with Michael Perschke, CEO AutomobiliPininfarina at the Rome Formula E race on April 13th, 2018. Mahindra has quickly built up experience of cutting-edge ‘race-to-road’ sustainable high-performance technological innovation having competed in every Formula E race since the world’s most innovative motorracing series began in 2013.

AutomobiliPininfarinawill combine this ‘in-house’ expertise in partnership with some of the world’s leading automotive design and engineering suppliers to support its aggressive targets for performance and market launch in late 2020.

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