March 25, 2020

Automobili Pininfarina Confirms Management Team Changes

Munich, 25th March 2020

Automobili Pininfarina Chairman and Mahindra & Mahindra Managing Director, Dr. Pawan Goenka, today confirms the departure from the business of Automobili Pininfarina CEO Michael Perschke. With immediate effect, Per Svantesson is appointed to the role of Managing Director and CEO as an interim arrangement.

Dr. Pawan Goenka said: “Michael Perschke has decided to leave his position as Managing Director and CEO of Automobili Pininfarina GmbH. His last day with the company will be 25 March 2020. Michael joined the company on 01 July 2018 and before that he was associated with us as an Advisor since October 2017. Michael was instrumental in the creation of Automobili Pininfarina’s business model and strategy.

“He can look back on an impressive success story in developing a disruptive product and founding this organization. We wish to place on record our appreciation for Michael Perschke for his passionate contribution and wish him the very best for his future endeavors.

“We are pleased to appoint Per Svantesson as the Managing Director and CEO for Automobili Pininfarina with immediate effect. Per has worked closely with our business since 2017 and calls upon 36 years of international experience in senior automotive industry positions. Per will now work under the guidance of the Board as we continue on our mission to make Automobili Pininfarina the most desirable and sustainable luxury electric carmaker in the world.”

Press Contact

Dan Connell – Chief Brand Officer
+49 (0) 16055 30318
Email: d.connell@automobili-pininfarina.com

Christian Scheckenbach – Head of PR and Partnership Communications
+49 (0) 171 265 4094
Email: c.scheckenbach@automobili-pininfarina.com

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Notes to Editors

Automobili Pininfarina is based in operational headquarters in Munich, Germany, with a team of experienced automotive executives from luxury and premium car brands. Designed and produced in Italy, the Battista hypercar and all future models will be sold and serviced in all major global markets under the brand name Pininfarina. The new company aims to be the most sustainable luxury car brand in the world.

The company is a 100 per cent Mahindra & Mahindra Ltd investment and has been named Automobili Pininfarina following the signing of a trademark licence agreement between Pininfarina S.p.A. and Mahindra & Mahindra Ltd. Pininfarina S.p.A. will take an influential role in supporting design and production capacities based on their unique 90year experience of producing many of the world’s most iconic cars.

Anand Mahindra, Chairman, Mahindra & Mahindra, Paolo Pininfarina, Chairman of Pininfarina S.p.A., and Dr. Pawan Goenka, Chairman, Mahindra Racing, launched the new car brand with Michael Perschke, CEO, Automobili Pininfarina at the Rome Formula E race on 13 th April 2018. Mahindra has quickly built up experience of cutting-edge ‘race-to-road’ sustainable high-performance technological innovation having competed in every Formula E race since the world’s most innovative motor racing series began in 2013.

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Rear Wing Contrast

Thanks to the active aerodynamics you can present the Rear Wing underside in a special way by painting it in a contrast colour.  


Also the Rear Detailing Screws can be personalized with a great range of colours to underline the beautiful rear of the Battista.

Front Nose

For an additional accent it is possible to modify the visual appearance of the Front Nose. 

Choose your colour according to the main body or go for a contrast colour to give your Battista a special front face character. 

Olive Leaf Tanned Leather

The leather tanning process is constantly evolving. The Olive Leaf Tanned Leather proposed by Seton is produced with a 100% organic tanning agent made of aqueous olive leaf extract. Olive leaf tanning uses fallen or pruned leaves to create an organic tanning extract.

Olive leaf tanned leather can be finished with embossing, metalization and patina effects just as much as standard leather. The color range achievable with this technology is very much linked to its natural origin.

Battista Exterior Jewellery Pack

The Exterior Jewellery Pack of the Battista is an important design element made out of aluminium. 


You can choose between: 


Brushed Aluminium Anodized

Brushed Aluminium Anodized in Iconica Blu

Brushed Aluminium Anodized in Black 

Brushed Aluminium Anodized in Gold

Brushed Aluminium Anodized in Titan


You can also have your own bespoke painted or anodized variant.

Coloured Carbon Fibre

Hypetex is the world’s first coloured carbon fiber: 


A high performance, light, bright and strong composite material, born after seven years of extensive research and development on F1 technology.


The innovative colorization technology enhances the texture of the weave whilst maintaining intact the performance of the material. The industrial process is highly energy efficient , aimed at reducing loss of thermal energy, and it uses water based and solvent-free eco-resins

Re-Invented Natural Materials

With an ever growing demand for sustainability, authenticity and transparency, we felt compelled to look at our production processes, to find ways to reduce or upcycle our own waste and regenerate end-of-life materials.


Companies like Authentic Materials in France can use production scraps of leather and wood to create high-end, luxury new materials, effectively creating a circular economy.

Upcycled Material

Thanks to Aquafil, discarded fishing nets are regenerated into the high quality Econyl® yarn, which is then used for the production of brand-new products, such as Racemark’s automotive mats.


Racemark’s vision is to become the global leader in sustainable automotive floor protection by 2023, in the aim to develop and sell products that create no waste and require no new material resources, because they can be recovered at the end of their useful life and endlessly upcycled, recycled or regenerated.


One example is our approach to interior stitching.