April 18, 2018

Automobili Pininfarina Confirms Indicative Performance Targets and Design Inspiration for PF0: a Zero-Emissions Hyper-Performance Electric Car

  • Electric performance driven by a ‘race-to-road’ technology drives ambition for segment-leading statistics and a place in automotive connoisseurs’ ‘must-have’ lists 
  • Hypercar statistics will be backed with beautiful design, zero emissions, significant range and connectivity/mobility solutions 
  • The first Pininfarina-branded stand-alone car – codename PF0 – will be revealed in 2019 following a series of private viewings over the next 12 months

Turin/Munich, 18 April 2018

Rome’s successful first Formula E race (Friday 13th / Saturday 14th April) also hosted the official launch of the Automobili Pininfarina car brand. Supported by Mahindra & Mahindra Ltd, the world’s newest luxury electric car company will produce the first solely Pininfarina-branded cars from 2020! 

Automobili Pininfarina has now also confirmed stunning indicative performance targets that will place its first model – an ultra-low volume zero-emissions luxury hypercar – in the top tier of performance cars: sustainable luxury and extreme statistics from a famous automotive name.

0 – 100 km/h (62 mph): < 2 seconds
0 – 300 km/h (186 mph): < 12 seconds
Top speed: > 400 km/h (250 mph)
Range: > 500 km (310 miles)

The challenging performance targets are supported by rapidly-growing race-winning electric power experience from Mahindra Racing’s Formula E pedigree, as well as early partnership discussions with some of the world’s leading electric technology and software innovators. 

Automobili Pininfarina will also develop all of its luxury cars through a close and ongoing collaboration with the world’s most celebrated automotive design house Pininfarina SpA. Reinforcing that relationship, Automobili Pininfarina has confirmed that Luca Borgogno will join from Pininfarina SpA as Automobili Pininfarina’s Design Director. Prior to joining Automobili Pininfarina, Borgogno led Lamborghini’s Turin design studio, and he joins the management team led by CEO Michael Perschke being formed in Italy and Germany ahead of first sales in all major global markets in 2020.

Design direction is underway for Pininfarina’s first luxury cars and to accompany the target performance figures, Borgogno has released early indicative design sketches that are being discussed with potential clients in private at exclusive gatherings and automotive events over the coming months. 

The first such gathering celebrated the launch of the new car company on Friday 13th April at Rome’s Palazzo Barberini, part of Italy’s National Gallery of Ancient Art. Automobili Pininfarina hosted a gala dinner for more than 200 guests from the world of art, fashion and sport as well as a number of automotive collectors, many of whom already own Pininfarina-designed cars from the company’s rich heritage stretching back to 1930.

Michael Perschke, CEO Automobili Pininfarina, said: “Following a successful launch in Rome, we now face a new 30-month race of our own to deliver our promise and the Pininfarina family’s dream: sustainable luxury, hyper-performance and beautiful electric cars branded Pininfarina. Our initial performance targets are aggressive, yes, but our ambition is to set standards in both performance and design: we believe it is what Pininfarina stands for.

“Our first car, codenamed PF0, will define us by its looks, performance and respectful integration of the Pininfarina heritage: to that end we will, in the coming months, meet as many Pininfarina-designed car owners as possible in private and at the world’s leading automobile events starting with Pebble Beach. Our own experience, and that of our selected partners, in electrification, luxury design, mobility services and luxury car sales will provide a great platform. But the key is to deliver Pininfarina cars true to the badge and relevant for 2020 and beyond.”

Press Contact

Dan Connell – Chief Brand Officer
+49 (0) 16055 30318
Email: d.connell@automobili-pininfarina.com

Luca Rubino – Head of Digital Communications
+49 (0) 17841 16025
Email: l.rubino@automobili-pininfarina.com

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Editor’s notes

Automobili Pininfarina and the Battista

Automobili Pininfarina is based inoperational headquarters in Munich, Germany, with a team of experiencedautomotive executives from luxury and premium car brands. Designed, developed and produced in Germany and Italy, all models will be sold and serviced in all major global markets under the brand name Pininfarina. The new company aims to be the most sustainable luxury car brand in the world

The company is a 100 per cent Mahindra & Mahindra Ltd investment and has been named AutomobiliPininfarina following the signing of a trademark licence agreement between PininfarinaSpA and Mahindra & Mahindra Ltd. PininfarinaSpA will take an influential role in supporting design and production capacities based on their unique almost 90-year experience of producing many of the world’s most iconic cars.

Anand Mahindra, Chairman, Mahindra & Mahindra, Paolo Pininfarina, Chairman of PininfarinaSpA, and Dr. Pawan Goenka, Chairman, Mahindra Racing, launched the new car brand with Michael Perschke, CEO AutomobiliPininfarina at the Rome Formula E race on April 13th, 2018. Mahindra has quickly built up experience of cutting-edge ‘race-to-road’ sustainable high-performance technological innovation having competed in every Formula E race since the world’s most innovative motorracing series began in 2013.

AutomobiliPininfarinawill combine this ‘in-house’ expertise in partnership with some of the world’s leading automotive design and engineering suppliers to support its aggressive targets for performance and market launch in late 2020.

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