A Future Design Classic: ‘Pura Vision’ Model Revealed To Automobili Pininfarina Clients
- Beautiful ‘PURA Vision’ design model unveiled in private at House of Automobili Pininfarina by Automobili Pininfarina during Monterey Car Week
- PURA Vision is created to inspire prospective clients and showcase Automobili Pininfarina’s unique design philosophy ahead of a public world debut in 2020
- Management team presented enhanced Battista design model in North America for first time and revealed expected EV range of Battista has increased from 450kms to 500 kms following aerodynamics testing in Italy
- Reservations of Battista in North America doubled following presentations in a private residence near Pebble Beach and at The Quail, A Motorsports Gathering
- New images and film available here
(Monterey, 07 Aug 2019): Automobili Pininfarina leaves Italy for the Monterey Car Week hosting presentations and joining a parade to celebrate Pininfarina’s unprecedented past, providing prospects with an incredible vision of what is to come from the pure-electric luxury car brand.
Automobili Pininfarina CEO Michael Perschke will be joined in Pebble Beach by Design Director Luca Borgogno to provide the strongest hints yet as to the brand’s future design direction and product portfolio.
With legendary Pininfarina-designed cars being driven alongside the latest Battista pure-electric hypercar on Thursday 15th August, and the enhanced Battista design being revealed in North America for the first time, the 2019 Monterey Car Week is set to be the biggest celebration yet of Pininfarina’s past, present and future.
Michael Perschke, Automobili Pininfarina CEO, said: “We are excited to be back in Pebble Beach at the House of Automobili Pininfarina. We will celebrate the breath-taking design heritage of Pininfarina whilst presenting our PURA Vision – a design model that shows how Automobili Pininfarina will channel historic inspiration into a vision of the future of automotive luxury.”
Past, present and future on display at the House of Automobili Pininfarina near Pebble Beach
The latest Battista design model will make its North American debut as part of a drive to the House of Automobili Pininfarina near Pebble Beach alongside a jaw-dropping line-up of classic Pininfarina- designed cars.
With a series of private presentations to Battista clients, future prospects and invited media, the essence of Pininfarina’s famous ‘form and function’ philosophy will also be presented in Borgogno’s vision for luxury cars built on an innovative EV platform. Automobili Pininfarina’s PURA Vision design model will be revealed alongside sketches and renders that define the company’s future design language. It will reflect Pininfarina’s classic design and engineering principles and takes direct inspiration from both the Battista and some of the carrozzeria’s greatest masterpieces.
Borgogno said: “Defining Automobili Pininfarina’s future design vision has been by far my most exciting challenge as a car designer. With PURA Vision we aim to respect and reflect the elegance and purity that defines every Pininfarina design.
“Our guests may recognise hints of various iconic Pininfarina designs in some of the sketches and the PURA Vision model. We want the connoisseurs of our past to embrace our thrilling future as a brand that celebrates beautiful design above all else.”
Monterey Car Week will also be the first opportunity for US clients to see the Battista since design enhancements were made following wind tunnel tests. This design evolution is defined by aerodynamic performance that strengthens the car’s overall design and contributes to an increased range targeting over 300 miles (450 kilometres) on a single charge.
Completing Automobili Pininfarina’s packed programme in Monterey, the Battista will join a parade of classic Pininfarina cars for a short drive to the House of Automobili Pininfarina. The drive will feature Pininfarina owners and their cars on a four-hour circular route on Thursday 15th August from 1pm.
From late 2020 just 50 Battistas are estimated to be available in Europe, 50 in North America and 50 in the Middle East and Asia markets, with the €2m hypercar available to order through a small network of specialist luxury car and hypercar retailers. Potential customers are invited to apply to own a Battista now using an online service within the company’s website here
Automobili Pininfarina and the Battista
Automobili Pininfarina is based inoperational headquarters in Munich, Germany, with a team of experiencedautomotive executives from luxury and premium car brands. Designed, developed and produced in Germany and Italy, all models will be sold and serviced in all major global markets under the brand name Pininfarina. The new company aims to be the most sustainable luxury car brand in the world
The company is a 100 per cent Mahindra & Mahindra Ltd investment and has been named AutomobiliPininfarina following the signing of a trademark licence agreement between PininfarinaSpA and Mahindra & Mahindra Ltd. PininfarinaSpA will take an influential role in supporting design and production capacities based on their unique almost 90-year experience of producing many of the world’s most iconic cars.
Anand Mahindra, Chairman, Mahindra & Mahindra, Paolo Pininfarina, Chairman of PininfarinaSpA, and Dr. Pawan Goenka, Chairman, Mahindra Racing, launched the new car brand with Michael Perschke, CEO AutomobiliPininfarina at the Rome Formula E race on April 13th, 2018. Mahindra has quickly built up experience of cutting-edge ‘race-to-road’ sustainable high-performance technological innovation having competed in every Formula E race since the world’s most innovative motorracing series began in 2013.
AutomobiliPininfarinawill combine this ‘in-house’ expertise in partnership with some of the world’s leading automotive design and engineering suppliers to support its aggressive targets for performance and market launch in late 2020.